Responsibilities

• Define the AMS regional strategy and paid channel mix, ensuring that budget allocations and channel targeting and journey mapping are optimized for complex B2B buyer journeys
• Ensure assigned regional programs reflect the Global COE strategy, while maximizing the account-based buyer group pipeline velocity in the region and supporting region KPIs and business objectives locally and brand KPIs
• Directs the development of executive summaries of campaign plan and performance for internal socialization
• Monitor and report on creative asset performance and build recommendations for content strategist
• Drive the agency's testing roadmap, utilizing new channels, formats, and optimization to secure competitive advantage and increase ROI
• Partner with Audience Managers to internalize insights, finding new media approaches to engage hyper-targeted Buyer Groups
• Define agency performance standards and govern execution quality and efficiency, driving continuous optimizations and strategies against buyer group KPIs.
• Collaborate with Integrated Marketing, Audience Managers, and Regional Marketing teams to ensure synchronized execution and influence adoption of high impact media plans
• Be accountable for invoicing, budget pacing, variance tracking, and provide high-level forecasting inputs to internal stakeholders
• Synthesize data (media, audience, analytics) into a unified performance story, proposing actions to improve pipeline velocity and GTM outcomes
• Provide input on the AdTech stack roadmap, evaluating new technologies and defining data flow for the Activation & Experience leader

Requirements

• Proven experience (8-10 years) in paid media strategy development within a large-scale organization or agency, with a strong focus on the AMS region.
• Experience in ABM strategy and activation
• Proven expertise in regional media activation and the application of global strategic frameworks to local market
• Deep knowledge of the media landscape, planning tools, and analytics dashboards (Adobe, GA, platform insights)
• Strong strategic thinking, analytical, and problem-solving skills, with a deep understanding of media performance metrics and optimization techniques.
• Ability to develop strategic storytelling for internal socialization
• Excellent communication and collaboration skills, with the ability to influence and align cross-functional teams and stakeholders.
• Experience working with media agencies, creative agencies, and internal marketing teams.
• Excellent budget management and financial acumen

Preferred

• Enterprise B2B experience is a plus.

Benefits

• health plans
• including flexible spending accounts
• a 401(k) Plan with company match
• ESPP
• matching donations
• a flexible time away plan
• family leave programs