Responsibilities

• MarTech Standardization: Build a roadmap to standardize the MarTech stack and reporting KPIs across regions (global dashboard) and identify areas of opportunity
• Support the rollout of Optimizely across regions (currently used in US only) and facilitate campaign cross-sharing across regions
• Train on Omnichannel campaign development (BD Way of Marketing) and facilitate a monthly best practice sharing forum across regions, act as thought-partner for regions on digital campaign optimization
• Messaging : Lead development of cross-product Global messaging initiatives, partnering closely with platform marketers and cross-functional leaders to support business needs
• Asset Creation: Work with global platform marketers on their asset creation needs, including agency selection and management, ensuring brand standards, coordinating reviews, supporting proper roll out
• Coordinate reviews in Veeva PromoMats - utilizing QC checklist to ensure all guidelines are met before sending to MLR
• Support global BD Learning Academy course development and sharing, in partnership with the Clinical Marketing and Training teams
• Help manage global LSM and SA discretionary spend budgets
• Stay current on new and cutting-edge communication technologies and channels; develop and maintain a pool of reliable, highly skilled creative services agencies

Requirements

• Bachelor’s degree
• At least 5 years of integrated communications experience within the healthcare industry
• At least 3 years of digital marketing experience within the healthcare industry
• Must have experience with Optimizely, or similar campaign management tools
• Experience leading omnichannel campaign strategy development
• Well organized, disciplined planner and leader of change
• Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results
• Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal
• Ability to travel up to 20%

Preferred

• Master's Degree
• Experience with Veeva PromoMats strongly desirable
• Experience working within the Adobe Experience Suite of products (AEM, AA, Target and Marketo)
• Experience with Salesforce CRM

Benefits

• At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs.