Senior Manager, Global Marketing & C&CL Consumption & Purchase Analytics Intelligence Services

Responsibilities

• Consumption and Purchase Analytics Creation and Delivery - Develop and deliver analytics solutions that provide insights into consumer behavior, consumption trends, and purchase patterns across global markets. - Create and maintain consumption and purchase performance reports, identifying key trends, insights, and actionable recommendations. - Collaborate with   mark eting teams to translate data into meaningful insights that drive brand growth and consumer engagement   across the consumption and purchase consumer journey . - Present analytics outcomes and strategic recommendations to stakeholders, ensuring alignment with business goals and category strategies. - Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements. Consumer Behavior and Market Insights - Analyze consumer behavior and market trends to identify opportunities for growth and innovation. - Develop and manage research protocols and data   product measurement systems   to measure and optimize consumption and purchase patterns. - Leverage   AI enabled   advanced analytics tools and methodologies to uncover actionable insights that inform marketing and category strategies. Support Purchase and Consumption Optimization - Embed consumer and market trends, competitive analysis, and purchase insights into analytics deliverables. - Collaborate with marketing teams to identify opportunities for innovation and align analytics outcomes with consumption and purchase strategies. - Support the development and execution of initiatives to optimize consumer engagement and drive purchase behavior. - Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization. - Leverage automation, AI,   agentic,   and advanced analytics tools to radically upscale the   consumption and purchase intelligence insights. Cross-Functional Collaboration - Work closely with Human Insights,   Marketing Performance, Commercial, RGM and   Global Category teams across Global and OU network   to align consumption and purchase analytic   insights   with business objectives. - Contribute to the development of consumption and purchase enterprise intelligence protocols and knowledge sharing within intelligence community and cross-network for greater data fluency and intelligence utilization. - Actively participate in the consumption and purchase intelligence community of practice, sharing insights and best practices to foster engagement and growth.

Requirements

• Analytics Expertise:  Proven ability to create and deliver advanced analytics solutions that drive business outcomes.
• Data Storytelling:  Ability to simplify complex data into actionable insights for diverse audiences.
• Advanced Analytics:  Proficiency in AI, automation, and advanced analytics tools to enhance consumption and purchase intelligence systems.
• Consumer Behavior Analysis:  Experience in analyzing consumer behavior, market trends, and purchase patterns to inform business strategies.
• Research and Data Management:  Experience in managing research projects, data sources, and reporting systems to drive actionable insights.
• Cross-Functional Collaboration:  Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.
• Quantitative Skills:  Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.
• Minimum of 5+ years of work experience in marketing, consumer research, analytics, or related disciplines.
• Prior experience in two or more of the following areas: Managing/fielding consumer research; Data management; Analytics and reporting for driving business decisions; Consumer behavior analysis; Brand/product management.
• Experience using AI enabled data reporting/visualization tools.