Responsibilities

• Partner with the Global Brand & Marketing Director supporting tier 1 and leads tier 2 and 3 integrated global brand marketing moments that align seasonal and business priorities, and cultural moments across our consumer touchpoints globally.
• Act as a central connector across teams, influencing creative/marketing, product, regional marketing, and ecom/digital teams, ensuring a cohesive global narrative and consistent execution.
• Own the global integrated marketing calendar points, aligning storytelling, content, and activation timing across North America and regional markets.
• Partner with Global Marketing Director and Product teams to ensure consumer, competitive, and cultural insights are reflected in the creative briefs.
• Monitor campaign performance and brand health metrics, partnering with ecom, paid media and Marketing Director to inform optimizations and future planning.
• Lead website content planning for brand and product story telling moments.
• Partner with SEO, CRM, and performance teams to ensure brand storytelling supports traffic, engagement, and conversion goals without compromising brand integrity.
• Continuously evaluate site performance and user behavior on brand story telling pages to inform future brand storytelling opportunities.
• Identify and help develop brand‑led commercial opportunities that drive incremental revenue and build on winning styles.
• Partner closely with Ecommerce/CRM, Wholesale, Product, and Regional teams to ensure brand strategy supports business growth objectives across channels.