Senior Manager, Global Brand &Prod Innovation, EltaMD (176768)

Responsibilities

• Innovation & Product Development Lead end-to-end product development, from white space identification and concept creation through launch and post-launch optimization.
• Manage product cost margin, including initial sizing, pricing strategy, COG targets, and lifecycle management.
• Translate consumer and professional insights, market trends, and clinical needs into breakthrough product concepts and innovation pipelines.
• Partner with R&D to guide formula development, ensuring products meet efficacy, safety, and brand positioning standards.
• Drive claims development and substantiation strategy in collaboration with clinical, regulatory, and legal teams.
• Lead packaging strategy and development, balancing brand expression, functionality, sustainability, and cost targets.
• Develop compelling product storytelling and positioning, including naming, claims hierarchy, and key messaging.
• Brand Experience & Global Asset Development Define and evolve global brand vision and equity for EltaMD, ensuring alignment across all consumer and professional touchpoints.
• Lead development of integrated brand campaigns, content ecosystems, and storytelling frameworks that reinforce brand positioning.
• Own creation of global toolkits and asset libraries (visual, messaging, and educational), enabling scalable execution across regions and channels.

Requirements

• Bachelor's degree in Marketing/Business or related discipline
• 8+ years of work experience in a product marketing innovation role, preference for professional skincare and/or professional B2B experience

Preferred

• Master’s degree or MBA
• Experience with Design Thinking / Business Model Canvas
• Prior working experience in the skincare industry, sun care industry, and in a large, multi-national company
• Prior working experience in global marketing developing concept writing and storytelling
• Strong project management skills and ability to manage multiple innovation projects
• Proven ability to successfully build a network and operate as a team member working to collaborate and influence others.
• Passionately curious and proficient at connecting people’s needs, technologies, and business opportunities with an experimental, resilient, and agile approach to design thinking and creative experimentation.

Benefits

• Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.