Senior Manager, Global Brand Marketing, The Luxury Collection at Marriott | Bethesda, MD | $110K/yr – $157K/yr

Senior Manager, Global Brand Marketing, The Luxury Collection

Bethesda, MD (Hybrid)

$110K/yr – $157K/yrSenior Level8+ years expFull time

Posted 3 months ago

Job Summary

Own global Luxury Collection brand marketing with end-to-end ownership of strategy, campaigns, partnerships, and cross-functional execution across continents.

Own global brand strategy and pull-through into campaigns, partnerships and programs.
Lead cross-continent brand execution with hotels and continent teams, aligned to Social COE and PR KPIs.
Define audience insights and multi-year planning to accelerate prestige and awareness.

Job Description

Responsibilities

Own global brand marketing and be the single point of accountability, orchestrating a cross-discipline team
Direct the execution of brand priorities, campaigns, partnerships, and events across continents
Develop long-term brand strategy and multi-year planning, while managing the business model and brand performance
Support workstreams that accelerate prestige, perception, and awareness with engagement from continent teams and properties globally
Own audience insights, research and profiles for the brand
Define the global brand strategy and its pull-through for marketing approaches
Collaborate with other brand marketing leads to elevate the Luxury Group of brands
Partner with Social COE and Public Relations to align channels and KPIs
Own brand website and email experience to drive traffic, awareness and results
Identify and manage agency partners for campaigns and oversee brand paid media strategy
Guide Partnership COE programs and ensure cross-functional KPIs
Own global marketing campaigns from strategy to performance optimization
Maintain brand style guide and ensure consistency across applications
Create and maintain brand assets and manage asset library usage rights
Collaborate on brand innovation and programs with Marketing Leadership input
Coordinate with Continent Luxury Brand Leaders, Regional VPs and discipline leads to implement strategy regionally
Provide brand marketing guidance to hotels/properties in North America for on-brand execution

Requirements

4-year degree from an accredited university in Business Administration, Marketing, or related major and 8+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance
OR 8+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance

Preferred

Experience managing and defining transformational strategies for business units
Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity
Proven track record of managing and scaling complex brand marketing programs

Benefits

401(k) plan
stock purchase plan
discounts at Marriott properties
commuter benefits
employee assistance plan
childcare discounts
medical
dental
vision
health care flexible spending account
dependent care flexible spending account
life insurance
disability insurance
accident insurance
adoption expense reimbursements
paid parental leave
educational assistance

Marriott

Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/

Dubai, Dubai, ARE

1.1K employees (11 in marketing)

www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park