Senior Manager, Global Brand Activation, Activation Strategy & Digital, Prestige Care

New York City, NY (Hybrid)

$120K/yr – $150K/yrSenior Level8+ years expFull time

Posted 4 days ago

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Job Summary

Own global activation and content strategy leadership across launches and ongoing campaigns, translating strategy into scalable frameworks, guiding cross-functional teams, and driving cohesive brand narratives worldwide.

Lead global campaigns and production briefs across priority initiatives
Shape content ecosystems, channels, and messaging for global consistency

Job Description

Responsibilities

Lead the development and rollout of global activation and content strategies across base business and innovation launches, ensuring alignment with Sebastian’s brand DNA
Translate brand and innovation strategy into clear, scalable global frameworks that can be effectively deployed across markets.
Define the role of campaigns, always-on content, and cultural moments across digital and physical touchpoints in partnership with cross-functional teams
Develop activation principles and toolkits that balance global consistency with local flexibility
Act as a global thought leader on the professional hairdresser and creative communityto inform strategy development
Leverage a strong understanding of hairstylists as creators, tastemakers, and brand advocates, alongside evolving consumer behaviors.
Translate insight into content, messaging, and channel strategies that connect with both audiences.
Lead the development of integrated global campaigns and production briefs across all priority initiatives (new launches and commerical innovation)
Partner with Creative and agency partners on:
Content ecosystems and deliverables

Requirements

8+ years of experience in global brand activation, integrated marketing, or digital content strategy, ideally within prestige, beauty, or professional haircare.
Strong understanding of:
Professional hairdresser ecosystem and trends
Content strategy across social, digital, eCommerce, CRM, and SEO
Proven experience working on global brands with local market adaptation.
Demonstrated ability to lead without authority, influencing senior stakeholders and cross-functional teams globally.
Experience leading agencies and managing complex, multi-market activations.
Comfortable operating in a fast-paced, matrixed global organization.
Passion for professional haircare and beauty, creativity, and understanding of professional and consumer needs
High attention to detail and ability to manage multiple priorities

Benefits

health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

Wella Company

Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol. Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our brand portfolio reflects this spirit: professionally credentialed and many, founder created. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology. Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just four years, we have transformed our business and brand portfolio. We are the #1 Salon Color Brand in the World with Wella Professionals and #1 Salon Nail Brand in the world with OPI. Working as a connected, diverse global community of more than 6,000 employees, we lead for action and drive results with an Owner’s Mindset, guided by company Values, our entrepreneurial spirit, and One Team accountability. We have a shared desire to positively impact the communities we serve. Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable.

Geneva, Geneva, CHE

4.7K employees (728 in marketing)

www.wellacompany.com