Responsibilities

• Develop and manage North America's annual event and field marketing strategy aligned to business priorities and revenue objectives.
• Partner with sales leadership, account teams, sector leaders, strategic alliances, and marketing stakeholders to identify target accounts, desired audiences, and event objectives.
• Evaluate new event opportunities, sponsorships, and executive experiences based on strategic value, business impact, and expected ROI.
• Manage event intake, prioritization, and planning processes.
• Lead the end-to-end execution of conferences, executive dinners, customer events, industry sponsorships, partner activations, roadshows, hospitality programs, executive briefings, and thought leadership experiences.
• Own venue sourcing, contract negotiations, catering, travel, registration platforms, attendee communications, logistics, and onsite event management.
• Serve as the primary point of contact for agencies, vendors, venues, production partners, and third-party event organizers.
• Develop contingency plans and proactively mitigate event risks.
• Ensure a consistent, professional, and high-touch attendee experience across all programs.
• Act as the central coordinator across sales, account management, business development, partner teams, marketing, communications, and executive leadership.

Requirements

• 7-10+ years of experience in field marketing, event marketing, partner marketing, experiential marketing, or related B2B marketing roles.
• Proven experience managing executive-level events, conferences, sponsorships, and customer engagement programs.
• Strong project management, organizational, and stakeholder management skills.
• Experience managing multiple complex programs simultaneously.
• Strong budget management and vendor negotiation experience.
• Excellent communication, presentation, and executive engagement skills.
• Ability to travel and provide onsite event leadership.

Preferred

• Experience supporting enterprise sales organizations and account-based marketing programs.
• Experience working with strategic technology partners and partner ecosystems.
• Familiarity with Salesforce, event technologies, and marketing automation tools.
• Experience managing agencies and external event vendors.