Responsibilities

• Build and own our field marketing strategy, defining event formats, target segments, and success metrics for a top-of-funnel program that attracts prospects who are not yet in our pipeline.
• Design the outreach strategy and event experience that gets new prospects to actually show up, from invite messaging and channel mix to the on-site experience itself, closing the gap between a well-run event and one that draws a room full of the right people.
• Apply account-based marketing principles to identify, prioritize, and engage target accounts, ensuring outreach and event invitations reach the right prospects rather than a broad, undifferentiated list.
• Build and run testing and optimization frameworks for outreach and event formats, using what works to continuously improve show rates and pipeline conversion over time.
• Partner with and influence sales leadership across regions, aligning on target accounts, securing buy-in for the events strategy, and holding sales accountable for pre- and post-event follow-through.
• Lead the full lifecycle of field events, from strategy and budget through onsite execution and post-event pipeline reporting, for both net-new and existing-pipeline programs.
• Design a repeatable playbook, including event formats, invite strategies, sales enablement kits, and follow-up cadences that regional teams can execute consistently.
• Manage and mentor event planners and coordinators who support execution, providing strategic direction while they own logistics.
• Measure and report on event performance against pipeline and revenue goals, using data to continuously refine the strategy and prove ROI to marketing and sales leadership.
• Collaborate cross-functionally with Demand Generation, Customer Marketing, Integrated Marketing, Creative, Sales, Business Development, and Marketing Operations to ensure field events reinforce broader campaign strategy and messaging

Requirements

• Bachelor's degree or higher in Marketing or a related field
• 12+ years of total experience in marketing and events, with 5+ years of deep expertise in sales-driven field events
• A proven track record of building a field marketing program from the ground up, ideally at a high-growth SaaS company such as Salesforce
• A proven track record of designing outreach and event experiences that draw net-new prospects to attend, not just events that convert prospects already engaged with sales
• Strong fluency in account-based marketing (ABM), with experience using it to target the right net-new prospects rather than maximizing attendance alone
• Experience managing significant program budgets (e.g., $1M+ annually) with a track record of demonstrating clear ROI
• Strong leadership and influence skills, with experience earning trust and driving alignment with sales leaders who do not report to you
• Direct experience managing and mentoring a team of event planners or coordinators, with the ability to set strategic direction while others own execution
• Strategic thinking paired with hands-on execution, equally comfortable setting a multi-quarter vision and working onsite at an event
• A deep understanding of SaaS sales cycles and buyer personas relevant to our audience

Preferred

• Experience with marketing automation or CRM tools such as Salesforce or Marketo
• Experience launching net-new programs, not just scaling existing ones, in a fast-paced environment

Benefits

• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
• Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to One Medical.
• Support for Titans at all stages of life: Parental leave and support, up to $20k in fertility services (i.e. IUI and IVF), surrogacy, and adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.