Responsibilities

• Define and own Albert’s event strategy across executive roundtables, field programs, and strategic third-party conferences, making deliberate decisions about where to invest and where not to.
• Build and manage an annual event calendar aligned to pipeline targets and company priorities, ensuring every event connects to a measurable business outcome.
• Establish success metrics across pipeline generated, account engagement, and event ROI; use data and insights to continuously refine program performance and inform investment decisions.
• Design and execute high-impact, small-format executive programs, including CTO roundtables and VIP dinners, with a focus on quality attendance and pipeline conversion, not volume.
• Own end-to-end event execution: venue selection, vendor management, budget oversight, logistics, run-of-show, and onsite experience.
• Partner with ABM and Sales to identify and prioritize target accounts, drive qualified attendance, and ensure rigorous post-event follow-up and deal progression.
• Collaborate with Product Marketing and Content to shape event themes, narratives, and executive speaking engagements that reinforce Albert’s category positioning.
• Build Albert’s event marketing function from the ground up, establishing processes, playbooks, and a vendor ecosystem that scale with the company.
• Position Albert’s executive team as credible, differentiated market voices through thought leadership programs and high-visibility speaking opportunities tied to events.
• Integrate events into broader GTM campaigns in partnership with ABM, Content, and Sales, ensuring events function as high-impact business drivers, not standalone activities.