Responsibilities

• Internal Events Management - Own end-to-end planning and execution of Addepar's internal events, including Sales Kickoff (SKO), Accelerate, President's Club, and other recurring internal programs — from concept and budget through logistics, content coordination, and post-event follow-up. - Partner with Sales Leadership and Enablement teams to align each program's agenda, format, and structure with company priorities and sales motivations. - Manage vendors, venues, travel logistics, and on-site execution for internal programs, ensuring a seamless and memorable experience for attendees. - Build and manage budgets for internal event programs, tracking spend and reporting on ROI and attendee satisfaction. - Continuously evolve internal programming based on feedback and performance data to keep programs fresh, relevant, and high-impact.
• Webinar Program Management - Support Addepar's webinar program, managing the end-to-end logistical process from scheduling through platform execution, promotion, and post-webinar reporting. - Partner with Product Marketing, Demand Generation, and Sales to build a webinar calendar that supports pipeline generation, product launches, and customer engagement goals. - Manage the On24 platform, including registration pages, event setup, integrations, and troubleshooting to ensure a smooth attendee experience. - Track and report on webinar performance (registrations, attendance, engagement, and pipeline influence), sharing insights with stakeholders to continually improve program performance.
• Cross-functional partnership - Serve as a trusted point of contact for Sales and internal stakeholders on all things related to internal events and webinars. - Partner with the broader Field Marketing & Advocacy team to ensure internal programming and webinars are aligned with the overall events calendar and marketing strategy. - Maintain accurate records of leads, registrants, and event data within Salesforce, ensuring clean handoffs to Sales and accurate pipeline attribution.

Requirements

• 3-5 years of experience in event marketing, internal communications/events, or webinar program management, ideally within a B2B or SaaS environment.
• Hands-on experience managing a webinar platform is required; proficiency with On24 specifically is strongly preferred.
• Experience planning and executing large-scale internal programs (kickoffs, incentive trips, recognition events, or similar).
• Familiarity with Salesforce and experience partnering closely with Sales teams.
• Strong project management skills with the ability to manage multiple programs and stakeholders simultaneously, on time and on budget.
• Excellent written and verbal communication skills, with the ability to build trust and alignment across Sales, Marketing, and executive stakeholders.
• A collaborative, detail-oriented, and adaptable approach, with comfort operating in a fast-paced, evolving environment.
• Willingness to travel domestically (and occasionally internationally) to support flagship internal events.