Senior Field & Events Marketing Manager at ReversingLabs | USA | $168K/yr – $178K/yr

Senior Field & Events Marketing Manager

USA (Remote)

$168K/yr – $178K/yrSenior Level6+ years expFull time

Posted 3 months ago

Job Summary

Own the end-to-end event engine and funnel, from pre-event demand gen to post-event follow-ups, with ROI-driven optimization, team leadership, and cross-functional collaboration to feed pipeline.

Event ownership: end-to-end strategy, metrics, and ROI optimization.
Full journey: demand generation, on-site experience, post-event sales sequence for pipeline impact.
Team & cross-function: manage events team, collaborate with sales, product, creative, and content for integrated programs.

Job Description

Own the end-to-end event strategy that is aligned with overall marketing and business objectives. Source feedback & track metrics for all events and provide recommendations for new strategies to changing market landscapes and prior performances.
Design the full “event journey” from pre-event demand generation, the on-site experience, to the post-event sales sequence, bringing creativity and ideating on ways to optimize each touchpoint to drive increased awareness, lead gen, meetings booked or deal acceleration.
Continually identify new and innovative ways of executing event solutions while minimizing spend and maximizing ROI.
Manage a diverse portfolio of programs, including large-scale trade shows, conferences, executive summits, Sales Kickoffs (SKOs), and flagship customer events, ensuring alignment with company objectives, brand standards, and revenue goals.
Track and report event performance metrics; provide data-driven recommendations to continuously optimize strategy and spend.
Manage and mentor the events team, including direct oversight and training of the relevant team member(s), fostering a culture of collaboration, creativity, and excellence while guiding professional development, daily task prioritization, and the successful execution of high-impact event and field marketing initiatives.
Ensure each event aligns with brand guidelines and generates meaningful engagement.
Collaborate with internal stakeholders, including sales, product, creative, and content teams, to ensure seamless integration and alignment of marketing efforts with overall business goals
Move beyond logistics to design the full "event journey," including pre-event demand generation strategy, the on-site experience, and the post-event sequence to ensure full funnel strategy to support pipeline generation.
Collaborate with sales enablement to ensure seamless handoff from marketing event to sales pipeline with communications around the value proposition and effective follow up of each event.

ReversingLabs

4.1 Glassdoor

ReversingLabs is the trusted name in file and software security. We provide the modern cybersecurity platform to verify and deliver safe binaries. Trusted by the Fortune 500 and leading cybersecurity vendors, the ReversingLabs Spectra Core powers the software supply chain and file security insights, tracking over 40 billion searchable files daily with the ability to deconstruct full software binaries in seconds to minutes. Only ReversingLabs provides that final exam to determine whether a single file or full software binary presents a risk to your organization and your customers.RL - Trust Delivered.

Founded in 2009

Cambridge, Massachusetts, USA

330 employees (22 in marketing)

www.reversinglabs.com

80% recommend to a friend

87% CEO approval