Responsibilities

• Develop and own a comprehensive field marketing strategy across tradeshows, conferences, executive dinners, roadshows, webinars, partner events, customer events, and CaptivateIQ-hosted experiences
• Build integrated event campaigns in partnership with Demand Generation, Product Marketing, Digital Marketing, Content, Business Development, and Sales to maximize engagement before, during, and after every event
• Partner with Sales leadership to identify priority accounts, territories, and event investments that drive meetings, opportunities, and pipeline
• Evaluate sponsorships, conferences, and field marketing investments based on business impact, target audience alignment, expected pipeline contribution, and ROI
• Design memorable in-person and virtual experiences that strengthen brand awareness while generating measurable business outcomes
• Define success metrics and forecast event performance across registrations, meetings, opportunities, pipeline, and revenue influence
• Establish repeatable operating rhythms for pre-event planning, onsite execution, post-event follow-up, and executive reporting
• Partner with Business Development and Sales to ensure timely follow-up, meeting conversion, and opportunity progression after every event
• Analyze event performance and communicate business results, insights, recommendations, and future investment strategies to executive leadership
• Own and manage the annual event budget, continuously optimizing investments based on performance data and business impact
• Support executive engagement strategies, including speaking opportunities, customer meetings, executive dinners, and strategic account interactions
• Create scalable processes that improve planning, cross-functional collaboration, execution, and measurement across the events program

Requirements

• 5+ years of experience in event marketing, field marketing, or integrated demand generation
• Proven success building field marketing programs that generate measurable pipeline and revenue impact
• Experience planning and executing conferences, executive events, webinars, customer events, and virtual experiences from strategy through execution
• Strong understanding of demand generation and how events contribute to integrated marketing campaigns
• Experience partnering closely with Sales and Business Development to drive meetings, pipeline, and account engagement
• Proven ability to forecast, measure, and communicate event performance using pipeline, opportunity, and ROI metrics
• Exceptional project management and cross-functional leadership skills with the ability to influence stakeholders across Marketing and Sales
• Strong executive presence and experience presenting recommendations and business results to senior leadership
• Highly analytical with the ability to make investment decisions based on data and business outcomes
• Experience managing large event budgets and optimizing investments based on performance
• Self-starter with excellent organizational skills and the ability to manage multiple priorities in a fast-paced environment

Preferred

• Experience with HubSpot, Salesforce, Zoom Webinar, Outreach, Gong, Highspot, Slack, and Google Workspace
• Experience marketing to Revenue Operations, Sales Operations, Compensation, Finance, or enterprise B2B software buyers
• Experience with Account-Based Marketing (ABM) strategies and field marketing programs

Benefits

• Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents
• Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge
• Annual Stipends: Dedicated funds for your professional development and caretaking needs
• Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does
• Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future
• Premium Tools: The latest Apple hardware to empower you to do your best work
• Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives