Responsibilities

• Own the development and execution of localized marketing strategies to achieve regional business goals and resonate with the local community.
• Bring the DICK’S brand to life in key sports moments through local activations.
• Deliver actionable market intelligence to inform campaign inputs such as audience segmentation, messaging strategies, and media plans.
• Monitor and analyze competitive activity and activate proactive and defensive strategies that expand market share and sustain brand leadership.
• Collaborate with GO marketing team to craft locally resonate strategies & tactics that drive traffic to the new store openings. Strategically guide event planning, experiential activations, and brand-led experiences that position House of Sport DICK’s Sporting Goods as a retail destination and community hub
• Serve as the regional bridge between national marketing team and store teams, ensuring seamless communication and local adaptation.
• Oversee local media strategies to amplify local brand storytelling and drive meaningful traffic to these high-priority stores.
• Build and maintain strong strategic relationships across local youth, high-school, and collegiate sports organizations to drive brand loyalty and revenue.
• Leverage proprietary assets (such as GameChanger, Sideline Swap, In-Store Services, assortment, promotions) to create differentiated experiences, enhance athlete value propositions, and deepen community ties.
• Activate national partnerships locally, amplifying brand presence through tailored community experiences and grassroot efforts.

Requirements

• Bachelor's Degree
• 4-year college degree in Marketing, Advertising, Business Administration or Communications
• 5-7 years of experience with 3-5 years of related experience as a regional or company merchandise or marketing professional in a retail or multi-unit environment.
• Possess a valid driver’s license
• Successfully pass comprehensive criminal background and motor vehicle checks
• Excellent interpersonal and team building skills
• Ability to multi-task and work independently in a fast-paced environment.
• Flexible availability in work schedule including some nights, weekends and holidays. Some travel within territory required.

Benefits

• DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits.