Responsibilities

• Lead brand positioning efforts, including competitive analysis, audience insights, message testing, and narrative development.
• Translate research and business priorities into clear positioning frameworks, messaging strategies, and compelling external storytelling.
• Partner with leaders and key stakeholders to ensure consistent brand expression across all external-facing communications.
• Own Rosendin's crisis communications strategy, including preparedness planning, response protocols, and messaging execution during critical situations.
• Serve as the central communications advisor during sensitive or high-profile issues, collaborating closely with Legal, HR, Operations, and executive leadership.
• Draft and manage external statements, media responses, and stakeholder communications to protect and strengthen Rosendin's reputation.
• Lead speaking opportunities, sponsorships, executive visibility initiatives, and event communications to maximize brand awareness and business impact.
• Develop and manage Rosendin's external communications calendar, aligning content, campaigns, and key moments with business priorities.
• Oversee external communications channels, including media relations, owned content, partner communications, and brand campaigns, ensuring a consistent voice and message.
• Measure communications performance and manage multiple high-priority initiatives simultaneously, using insights to optimize impact, improve effectiveness, and deliver results.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Communications, or a related field.
• 12+ years of progressive experience in external communications, public relations, corporate communications, brand strategy, or related disciplines.
• Demonstrated experience leading brand positioning, corporate reputation, and external narrative development.
• Experience managing high-profile, sensitive, or crisis communications situations.
• Exceptional written, verbal, and interpersonal communication skills, with the ability to translate complex topics into compelling stories that resonate with diverse audiences.
• Strong executive presence and the ability to advise, influence, and build credibility with senior leaders and key stakeholders.
• Strategic and data-driven, using insights and measurement to inform decisions, shape messaging, and assess impact.
• Strong project management and organizational skills, with the ability to prioritize and execute multiple initiatives in a fast-paced environment.
• Curious, adaptable, and resourceful, leveraging technology and AI-enabled tools to enhance communication effectiveness while exercising sound judgment and discretion in sensitive situations.
• Ability to think strategically while executing tactically, moving seamlessly between long-term planning and day-to-day delivery.

Benefits

• ESOP – Employee Stock Ownership
• 401 K
• Annual bonus program based upon performance, profitability, and achievement
• 17 PTO days per year plus 10 paid holidays
• 3 days of paid sick leave each year
• 3 days of paid Bereavement leave each year
• 3 days of paid Jury Duty
• Medical, Dental, Vision Insurance
• Bonding Leave
• Term Life, AD&D Insurance, and Voluntary Life Insurance