Senior Manager, Event Marketing at ServiceNow | Santa Clara, CA | $148K/yr – $260K/yr

Senior Manager, Event Marketing

Santa Clara, CA (Remote)

$148K/yr – $260K/yrSenior Level8+ years expFull time

Posted 3 months ago

Job Summary

Own the global campaign and audience-building engine for World Forum, coordinating messaging, targets, and partnerships across cities to drive registrations and pipeline.

Campaign Strategy: Build a scalable global architecture with audience segments, channel mix, and content framework across regions.
Audience Growth: Expand and diversify audiences, surface whitespace, and reach net-new buyers in every city.
Cross-functional Execution: Align with regional leads, brand, field, PSM, and partner companies for integrated, sequenced campaigns.

Job Description

Own the global World Forum campaign and audience-building engine across multiple cities, aligning messaging, targets, and partnerships to drive registrations and pipeline.

Campaign Strategy: Build a scalable global architecture with audience segmentation, channel mix, and content framework across regions.
Audience Growth: Expand and diversify audiences, surface whitespace, and reach net-new buyers in every city.
Cross-functional Execution: Align with regional marketing leads, content, digital, field, PSM, and partner companies for integrated, sequenced campaigns.

ServiceNow

4.4 Glassdoor

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004

Santa Clara, CA, US

32K employees (2,162 in marketing)

www.servicenow.com

89% recommend to a friend

97% CEO approval