Senior Manager, Earned Media and Public Relations

Responsibilities

• Develop and lead Riverside's enterprise earned media strategy in support of organizational priorities, strategic growth initiatives and brand objectives.
• Establish annual earned media goals, priorities, campaigns and success metrics.
• Identify proactive storytelling opportunities that strengthen awareness, credibility and trust among key stakeholder audiences.
• Serve as the organization's senior advisor regarding earned media strategy and opportunities.
• Lead the evolution and continued maturity of Riverside's in-house public relations function, including processes, workflows, governance and best practices.
• Develop and maintain relationships with national, regional and healthcare trade media.
• Lead proactive outreach efforts to secure high-value earned media opportunities that position Riverside as a leader in healthcare innovation, quality, workforce development, patient experience and community health.
• Direct media strategy for enterprise announcements, strategic initiatives and high-profile organizational priorities.
• Identify opportunities for thought leadership placement, feature stories, bylined articles and executive interviews.
• Provide strategic oversight and guidance to local and regional media relations efforts managed by the Manager, Media Relations & Communications.

Requirements

• Bachelor's Degree, Communications, Public Relations, Journalism, Marketing or related field. (Required)
• 5-6 years of progressively responsible experience in public relations, media relations, corporate communications or healthcare communications. (Required)
• Demonstrated success leading proactive earned media strategies and securing media coverage (Required)
• Experience counseling senior executives and organizational leaders
• Experience managing complex communication issues and crisis situations
• Strong media relations, storytelling and relationship-building skills
• Experience supervising and developing communications professionals