Responsibilities

• Lead, coach, and develop a team of three — two Merchandising Managers and an SEO/GEO Manager — setting goals, growing craft, and managing performance and career development.
• Own the operating model for the function: how demand, growth, and discovery work is prioritized, briefed, resourced, tested, and measured across the calendar year.
• Deliberately balance capacity between the campaign calendar and the experimentation and measurement agenda, so neither starves the other.
• Represent the function in CX LT, MLT, weekly business reviews, and cross-functional leadership forums as the senior owner of demand and conversion outcomes.
• Act as the connective tissue between marketing programs and DTC revenue, ensuring a clear line of sight from activity across paid, owned, earned, and CRM through to qualified traffic, engagement, conversion, and repurchase.
• Partner with web analytics to build robust funnel reporting and translate journey insights into actionable recommendations for marketing and commercial stakeholders.
• Partner with marketing science to interpret and apply attribution, media-mix modeling / econometrics, and incrementality testing.
• Own the GTM calendar and the planning and program management of promotions and new product introductions, the operational backbone the Merchansiding team executes against.
• Define how to increasingly surface brand and culture marketing onsite to create desire, encourage repeat visits, and ultimately increase full price realization.
• Establish a merchandising approach that builds awareness, equity and comprehension around the Sonos platform ecosystem.

Requirements

• 7+ years in growth product management, digital marketing, ecommerce, or DTC commercial roles — ideally at a DTC brand, consumer electronics company, or high-velocity membership/subscription business.
• 2+ years of people management, with a track record of developing individuals and raising team performance across more than one discipline.
• Demonstrated ownership of funnels and compounding lift — building programs that consistently ship and learn, not just running one-off tests.
• Range across both sides of the seam: credible directing campaigns, brand moments, and merchandising strategy, and equally fluent in experimentation, ad tech, and measurement.
• Deep fluency in the paid-acquisition-to-product-experience seam: ad tech (pixel health, signal quality, event scoring, feed optimization) and closing the loop between spend and on-site outcomes.
• Statistical fluency: you design experiments correctly, size samples, evaluate significance, and turn results into confident decisions.
• Hands-on experience with modern marketing measurement — MTA, MMM/econometrics, incrementality testing — and the ability to translate outputs into action.
• Strong understanding of on-site merchandising, content strategy, and organic discovery (SEO/GEO), and how these levers connect to conversion and revenue.
• A product-led growth mindset — you understand how the product experience itself drives acquisition and retention, not just media spend.
• Intuition for user psychology: what creates hesitation, what builds confidence, and how to design flows that get people to value faster.

Preferred

• Experience at a membership, subscription, or loyalty-driven DTC brand.
• Familiarity with Sonos products and the connected home / audio category.
• Background spanning both mobile and web acquisition and onboarding funnels.

Benefits

• Medical, Dental, and Vision Insurance
• A 401(k) plan with company matching and immediate vesting
• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
• 80 hours of sick time upon hire, refreshed annually
• Up to 12 paid holidays per calendar year
• Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition
• Company-paid Disability, Life, and AD&D Insurance
• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
• Mental health benefits to support your holistic well-being
• A generous employee discount program & Sonos Radio HD - on us!