Responsibilities

• Lead Fellow's integrated marketing strategy, aligning brand, product, influencer, PR, digital, retail, and performance channels.
• Drive end-to-end campaign planning for product launches, seasonal moments, and key brand initiatives.
• Develop integrated briefs that unify Creative, Influencer, PR, Performance, E-commerce, and Retail teams.
• Define campaign objectives, KPIs, and success metrics across the full funnel.
• Lead Fellow's Influencer Program strategy and execution across platforms (Instagram, TikTok, YouTube, emerging channels).
• Build and scale a tiered creator ecosystem (nano → macro → cultural tastemakers).
• Oversee influencer sourcing, outreach, contracts, budgets, and usage rights.
• Ensure influencer content aligns with Fellow's premium, minimalist, design-forward brand.
• Partner with Performance Marketing to leverage creator content for paid amplification.
• Track and optimize influencer performance across CPM, engagement, content value, and downstream impact.

Requirements

• 6–12+ years of experience in integrated marketing, brand marketing, or growth marketing
• Proven experience leading Influencer Marketing and PR for premium consumer brands
• Strong track record of launching products and scaling integrated, earned-led campaigns
• Experience managing budgets, teams, and agency partners
• Strategic, creative thinker with strong operational discipline
• Deep understanding of influencer ecosystems, media relations, and cultural marketing
• Strong creative instincts with a sharp eye for design and storytelling
• Data-driven and comfortable using insights to guide decisions
• Exceptional communicator, relationship builder, and people leader
• Thrives in fast-moving, highly collaborative environments

Preferred

• Experience in DTC or omnichannel retail
• Background in design-led, lifestyle, or premium home brands
• Passion for coffee, design, and elevating everyday rituals ☕️

Benefits

• Competitive compensation including employee equity plan
• Generous paid time off plan
• 401k with company contribution after 6 months of employment
• Medical/dental/vision insurance
• Better Yourself Wellness credit & Better Your Community donation matching
• Monthly Fitness Stipend
• Summer Fridays
• Paid Parental Leave
• Generous discount on Fellow products
• Best coffee anywhere