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Fellow

Brand

4.0
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Fellow is on a mission to help people brew ridiculously good coffee at home. Inspired by the need for high quality equipment to properly brew high quality coffee, Fellow brings the confidence of the specialty coffee world into the lives of everyday coffee lovers, from the curious to the prosumer. Fellow’s products and services include: kettles, grinders, French presses, mugs, and a seasonal selection of exclusive, limited release coffee from roasters around the world. Fellow’s Stagg EKG Electric Kettle, Ode Brew Grinder and Carter Move Mug have won a number of renowned awards and accolades, including the Specialty Coffee Association Awards, the Red Dot Design Award, and the Dezeen Awards. Founded in 2013, by CEO Jake Miller, Fellow is headquartered in San Francisco, Calif. For more information about Fellow and to learn about career opportunities, visit jobs.lever.co/fellowproducts.
Founded in 2013
San Francisco, California, USA
169 employees (24 in marketing)
fellowproducts.com
55% recommend to a friend
100% positive business outlook

People

Marketing leadership

Kai Hansen
Kai Hansen
VP of Marketing
At the company for 2 years 9 months
Joanna Kennedy
Joanna Kennedy
Brand Director (Contract)
At the company for 1 year
Lauren Kase
Lauren Kase
Director of Brand
At the company for 1 year 9 months
Morgan Ru
Morgan Ru
Social Media and Content Manager
At the company for 1 year 2 months

Hiring activity

Open marketing jobs over time

7 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$40.3M

Last raise

$30M

Series B, 4 years ago

Funding history

Jun 2022

Series B Fellow · $30M

Aug 2021

Series A Fellow · $10M

Apr 2015

Seed Round Fellow · $310K

Audience

Monthly website visitors
1.1M
Month over month+66.2%
Quarter over quarter+48.7%
Top sourceDirect (51.3%)
Ad budget per month$8.4K
Average search rank54.7
Traffic source mix
Direct
51.3%
Search
39.1%

News

Cycle tracking, sperm testing: Maven Clinic's new tools to support fertility
Aug 12, 2025 • Fierce Healthcare
I'm a qualified barista, and these are the 3 drip coffee machines I'd buy with my own money
Aug 3, 2025 • TechRadar.com
The tinkerers who opened up a fancy coffee maker to AI brewing
May 12, 2025 • Ars Technica - All content

Links

fellowproducts.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +12.7% year over year
Referral
4.4%
Social
4.2%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

23.1K

12-mo growth

+16.4%

Monthly growth

+1.9%

Salaries

Typical salary range

$255,000 – $300,000

/ yr

Median base

$193,000

Median total

$193,000

Median experience

10 years

Submissions

3

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Open positions7 open marketing positions

Fellow logo

Director of Integrated Brand Marketing

Fellow

San Francisco, CA (On-site)

$180K/yr - $190K/yrIn-houseFull-timeDirector/executive10+ years exp.
3 weeks ago
Fellow logo

Creative Director

Fellow

San Francisco, CA (On-site)

$185K/yr - $200K/yrIn-houseFull-timeSenior level15+ years exp.
3 weeks ago
Fellow logo

Vice President, DTC & eCommerce

Fellow

San Francisco, CA (Hybrid)

$260K/yr - $275K/yrIn-houseFull-timeSenior level
4 weeks ago
Fellow logo

Creative Director

Fellow

San Francisco, CA (On-site)

$185K/yr - $200K/yrIn-houseFull-timeSenior level15+ years exp.
2 months ago
Fellow logo

Senior Manager / Director of Integrated Brand Marketing

Fellow

San Francisco, CA (On-site)

$160K/yr - $190K/yrIn-houseFull-timeSenior level6+ years exp.
4 months ago
Fellow logo

Senior Manager / Director of Integrated Marketing

Fellow

San Francisco, CA (On-site)

$160K/yr - $190K/yrIn-houseFull-time
4 months ago
View all 7 jobs

Fellow insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2013
Headquarters
San Francisco, California
Employees
51-200
12.7% growth last 12mo
Marketing team
24
14% of company
9 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series B–like · Growing 12.7% last 12 months · More mature · Last funding 3+ years ago
Trend
2021-06-28 -> 2025-11-24
Headcount (12 months)
+12.7%
Last funding round
46 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
1.1M
Month over month+66.2%
Quarter over quarter+48.7%
Top sourceDirect (51.3%)
Traffic source mix
Direct
51.3%
Search
39.1%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
38 competitor sites
Search traffic: 46.3K organic clicks / 232 paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
-1,511
Ad budget per month
$8.4K
Average search rank
54.7
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
4 open jobs
Open jobs trend: —
Trend
2023-05-01 -> 2026-02-01

Marketing team size

Shows saved marketing team size.

24
14% of the company • 9 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 24.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4 / 5
Work-life balance
3.6 / 5
Culture
4 / 5
Diversity & inclusion
3.5 / 5
Recommend to a friend
55%
Positive business outlook
100%

Funding

Shows saved funding data.

Total funding
$40.3M
Last raise
Series B
4 years ago
Funding details
Amount raised
$40.3M
Last round
Series B
Last fundraise
4 years ago

News

Shows saved company news.

Cycle tracking, sperm testing: Maven Clinic's new tools to support fertility
Aug 12, 2025 • Fierce Healthcare
I'm a qualified barista, and these are the 3 drip coffee machines I'd buy with my own money
Aug 3, 2025 • TechRadar.com
The tinkerers who opened up a fancy coffee maker to AI brewing
May 12, 2025 • Ars Technica - All content
4.4%
Social
4.2%
Paid referral
0.8%

Total followers

23.1K

12-mo growth

+16.4%

Monthly growth

+1.9%

Open jobs growth
—
Biggest role change
—
Latest open role
Technician