Responsibilities

• Own Fellow’s marketing direction and day-to-day execution.
• Research startup audiences and identify online signals that can guide who we reach and when.
• Develop and test approaches across content, search, targeted email, permitted LinkedIn outreach, and other promising channels.
• Build and improve funnels, from first discovery through follow-up and qualified inquiry.
• Turn lawyers’ expertise into useful, clear content that earns founders’ attention and trust.
• Track audience fit, engagement, response quality, funnel progress, effort, and cost.
• Use results to decide what to continue, change, or try next.
• Bring initiative and ideas, keep projects moving, and get lawyer review for campaign materials before launch.

Requirements

• Have at least 3–4 years of hands-on B2B marketing experience.
• Have personally built campaigns and can explain your decisions, results, and lessons.
• Enjoy understanding how audiences behave and how funnels move people from discovery to inquiry.
• Can combine research, clear writing, practical execution, and comfort with data.
• Take ownership: you spot opportunities, make a thoughtful plan, try it, and improve it based on what you learn.
• Are interested in startups and bring care to marketing claims, contact data, and outreach.