Responsibilities

• Brand Leadership: Define and execute Fellow’s global brand strategy, ensuring a consistent and elevated experience across all channels, touchpoints, and campaigns. Serve as an internal and external champion for brand excellence.
• Omnichannel Marketing: Oversee marketing efforts across DTC, retail, and wholesale, including product marketing, integrated campaigns, creative direction, eCommerce, and performance marketing.
• Team Leadership & Development: Build, lead, and scale a high-performing marketing organization from 6 to ~20+ across creative, brand, eCommerce, and integrated marketing functions.
• Product & Launch Marketing: Collaborate closely with product and engineering teams to translate complex product technologies into clear, compelling stories that resonate with consumers.
• Commercial Accountability: Own the DTC business, including P&L oversight and budget management. Partner with sales, wholesale, and commercial teams to drive growth across channels.
• Creative Oversight: Lead all creative functions, including design, copywriting, and agency partnerships. Ensure marketing assets maintain elevated standards and reflect the sophistication of Fellow’s products.
• Strategic Vision: Support the transition from coffee and espresso into a broader kitchen platform, shaping messaging, positioning, and GTM strategy to align with scaling ambitions.

Requirements

• Proven marketing leader with 10+ years of experience, ideally in premium consumer goods, home appliances, or design-focused physical products.
• Track record of building and scaling omnichannel brands from $100M+ toward $500M+, with strong consumer branding, DTC, and retail experience.
• Experience defining and executing a cohesive brand strategy across creative, product, retail, and digital channels.
• Strong aesthetic judgment and brand sensibility, with experience telling complex product stories in a simplified, consumer-friendly way.
• Demonstrated ability to recruit, develop, and inspire high-performing marketing teams.
• Hands-on operator with both strategic and execution capabilities.
• Experience managing budgets, including P&L responsibility, media spend, and cross-channel allocation.

Preferred

• Thrive in a fast-moving, high-growth startup environment, working with a blank canvas to create the plan, execute it, and make independent decisions with confidence.
• Passionate about design, product excellence, and creating premium consumer experiences.
• Highly collaborative and influential, able to work across product, commercial, and executive teams to drive alignment and impact.
• Comfortable in a fast-moving, high-growth startup environment with significant autonomy.
• Storyteller, able to simplify complex products and technologies without losing credibility or sophistication.
• Motivated to help Fellow evolve from a leading specialty coffee brand into a global kitchen platform.

Benefits

• A creative, fast-moving environment where ideas turn into action.
• Competitive compensation including employee equity plan
• Generous paid time off plan
• 401k with company contribution after 6 months of employment
• Medical/dental/vision insurance
• Better Yourself Wellness credit & Better Your Community donation matching
• Monthly Fitness Stipend
• Summer Fridays
• Paid Parental Leave
• Generous discount on Fellow products