Responsibilities

• Brief Intelligence & Strategy Support
• Contribute meaningfully to seasonal planning and the development of the brand calendar.
• Serve as the external point of contact for active partnerships post-brief and post-kickoff. Own the relationship, drive campaign execution, and partner with the Brand Operations Manager who tracks deliverables and manages timelines on the back end.
• Own campaign reporting. Track performance across channels, surface what is working and what is not, and distribute learnings to key stakeholders and external partners.
• Execute against briefs written by the Head of Brand. Translate creative direction into precise, on-brand output across every consumer touchpoint, with zero tolerance for off-brand drift.
• Own day-to-day brand consistency across all channels: social, WHS, eCom, retail, and partner activations.
• Receive and activate agency-produced creative assets across channels, ensuring that what the agency delivers lands correctly in every context it lives in.
• Develop the editorial calendar and campaign strategy for the Social Media function. Own the creative brief and the quality bar.
• Oversee content derived from athlete and ambassador relationships, ensuring talent content activates on-brand and on-calendar.
• Serve as primary brand liaison to the eCom team on influencer content standards, keeping the Head of Brand in the loop while managing day-to-day.

Requirements

• 6 to 8+ years in brand marketing at a consumer, lifestyle, or apparel brand.
• You have owned channel output end-to-end, you understand the difference between executing a brief and truly understanding one, and you can tell when something is off before anyone else in the room does.
• You live and breathe golf. You play regularly, follow the sport closely, understand the major brands, athletes, creators, and shifts in golf culture, and can speak naturally about where Bad Birdie fits within it.
• Proven experience managing and developing direct reports.
• Experience with talent, ambassador, or athlete programs at a strategic level.
• Creative eye and operational rigor in equal measure.
• Fluency in project management tools like Monday, social scheduling platforms, and DAM systems.
• A communication style that is direct, clear, and built for cross-functional trust.
• You have worked at a premium golf, outdoor, or lifestyle brand.
• You understand what it means to protect a brand identity that people are genuinely attached to, and you respect what that responsibility requires.

Benefits

• Medical, dental, and vision insurance, plus HSA and 401(k) with company match
• Generous PTO, plus personal and sick time
• 10 recognized company holidays
• Fairway Fridays for full-time Scottsdale HQ roles: Work in office Monday through Thursday, with the flexibility to work remotely on Fridays
• Allotted Work From Anywhere days for added flexibility throughout the year
• Quarterly company-wide events and team experiences
• A fully stocked office kitchen with complimentary snacks and drinks
• Heavily discounted Bad Birdie apparel