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Cvent

Senior Manager / Director, Event Marketing, Attendee Marketing and Campaigns

Fairfax County, VA (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 23 hrs ago

Job Summary

Own and drive the end-to-end enterprise event marketing program for flagship events, shaping strategy, execution and measurement across attendee growth, hosted buyer initiatives, and funnel attribution while leading a small team and defining scalable playbooks.

  • Own attendee growth, pricing, segmentation and lifecycle programs across flagship events
  • Lead pipeline attribution from registration through MQL/SQL to opportunity and report ROI
  • Develop and mentor the Event Marketing Manager and create scalable team playbooks

Job Description

Responsibilities

  • Attendee recruitment plans: registration targets, weekly pacing and forecast for Cvent CONNECT US, Cvent CONNECT Europe and Accelerate programs.
  • Ticket proposition and pricing: tiers, early-bird and group offers, promotions and upsell paths for paid attendees.
  • Hosted guest and VIP recruitment: targeting, outreach and follow-up for prospects and buyers, with Sales and sales development.
  • Tier 1 trade show campaigns: pre-event outreach, meeting setting and post-event nurture, with accountability for impressions, engagement and conversion.
  • Segmentation and lifecycle programs: personas, re-registration of past attendees, and partner, exhibitor and sponsor co-promotion.
  • Pipeline attribution and funnel analytics: registration to MQL to SQL to opportunity, ROI by program and a quarterly report to Meetings and Events leadership and Revenue Marketing.
  • AI-powered workflows: use Cvent's AI content strategy and tools such as Glean and Claude, and build agentic workflows for segmentation, personalization, forecasting and campaign diagnostics.
  • Event marketing strategy: campaign themes and brand pillars with Brand and Event Design, and a point of view on where the portfolio should invest.
  • Team leadership: lead and develop the Event Marketing Manager, and set playbooks for the wider team.
  • Registration and attendance against target for each flagship event

Requirements

  • 7 or more years in B2B event marketing, attendee or audience marketing, or demand generation at a commercial trade show or conference organizer (10 or more for the Director level)
  • A record of growing paid attendance for flagship events with several thousand attendees
  • Direct experience setting ticket pricing and managing a registration forecast, including hosted-buyer or VIP programs
  • Strong command of funnel mechanics from awareness to MQL, pipeline conversion and attribution, with campaign dashboards you built
  • Hands-on use of AI for content, analysis or automation
  • Executive presence: you can present performance and trade-offs to senior leaders, including the CEO

Preferred

  • Experience at Informa, Clarion, RX, Emerald, Comexposium, Hyve, Tarsus or a similar organizer
  • Marketing automation (Marketo, HubSpot or similar) and Salesforce, plus Wrike or a similar project tool
  • Experience marketing event technology, SaaS or adjacent B2B platforms
  • Audience segmentation for enterprise and mid-market accounts
  • Outbound delegate sales or sponsorship recruitment experience
  • Team leadership and willingness to be hands-on onsite
Cvent logo

Cvent

Join #CventNation! www.cvent.com/careersWhat We Do: Cvent is a global market-leading meetings, events, & hospitality technology provider. Our Mission: To bring people together, power the human connection and transform the meetings & events industry through innovative technology.Who We Are: With 4,800+ employees & 21,000 customers+, we're one of the largest event technology companies in the world, & we're always looking for the next generation of Cventers to join #CventNation!Cvent is consistently recognized as a Top Workplace by The Washington Post, Washington Business Journal, & certified as a Great Place to Work in the US, UK, & India, among other regional & international accolades.**Career Fraud Alert: In today's digital-first world, fraudulent job offers and hiring manager impersonations, often via social media or chat/messaging apps, continue to increase. To protect yourself, verify all communications come from a legitimate Cvent email (name@cvent.com) and be cautious of requests for personal information, unsolicited messages, and offers via chat or social media. If you suspect fraud, contact HRHelp@cvent.com immediately and apply for positions directly through our careers site at https://careers.cvent.com. Your safety and security are our priority.

Founded in 1999
McLean, Virginia, USA
6.2K employees (555 in marketing)
bit.ly/3vyiQnI

Salaries

Event Marketing median pay in the United States

$83K/yr

Most pay falls between $64K and $117K. Based on 1,438 salaries.

See all Event Marketing salariesSee more Event Marketing jobs
See all Cvent salaries

Funding

Total Funding
$621.9M
Last Raise
$475M
Post IPO Equity, 4 years ago

Funding History

  • Dec 2021
    Post IPO Equity • $475M
  • Jan 2012
    Series Unknown • $912K
  • Jul 2011
    Series Unknown • $136M

Traffic Signals

Monthly Visitors
584.9M
Monthly Google Ads Budget
$198.4K
Traffic Source Mix
Search
17.6%
Direct
57.3%
Referral
14.1%
Social
10.3%
Paid
0.7%

Headcount Trend

Current headcount: ~6.2K