Responsibilities

• Direct and manage the daily workflow of all digital team members and campaigns, including proposal development, pixel implementation, campaign activation and maintenance, and post-buy reca
• psInterface with Agency teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashi
• onReview client deliverables for quality, ensuring that recommendations and work product are sound and viab
• leOwn the development of strategic proposals, including programmatic, high impact, direct IO strategies across CTV, OLV, Display, Audio and DO
• OHAssume accountability and ownership of digital campaign execution, optimization and performance reporting across multiple platfor
• msLead measurement strategy including attribution, incrementality testing, conversion tracking, and audience insigh
• tsEvaluate campaign performance against KPIs and develop optimization recommendations that improve efficiency and R
• OIPartner with analytics teams to develop reporting frameworks and actionable business insigh
• tsPresent performance findings, test results, and strategic recommendations to clients and internal stakeholde
• rsIdentify growth opportunities across CTV, digital video, paid media, audience targeting, and emerging platfor

Requirements

• Four-year college degree from an accredited university, Marketing degree preferred, but not requi
• redExpert knowledge of Programmatic platforms including Amazon DSP, Viant, and Trade D
• eskExperience with CM360 and
• GA4Experience working within a performance marketing or performance-driven agency environm
• entDirect experience managing CTV campaigns at sc
• aleDeep knowledge of programmatic and digital media planning and buy
• ingExperience with A/B testing, incremental lift analyses, and customer segmentat
• ionExceptional verbal and written communication skills, ability to both think strategically and execute tactica
• llyExperience with pixel implementation and verificat
• ionExperience with clean room and advanced audience measurement solutions is a p