Responsibilities

• Job Summary: Zymo Research is seeking a Senior Manager, Digital Marketing & Performance to lead the strategy, performance, and optimization of our most important digital growth channels.
• This person will help build the performance engine behind Zymo’s digital marketing channels, with direct ownership of paid media strategy, paid search performance, SEO/AEO strategy, channel insights, reporting, optimization, and budget recommendations.
• They will also provide performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths.
• This is a player-manager role for someone who can set strategy, guide execution, diagnose performance, lead a direct report, and stay close enough to the work to ensure continuous improvement.

Requirements

• 7+ years of experience owning digital channel strategy, performance marketing, paid media, or growth marketing strategy, not just campaign execution.
• Deep hands-on Google Ads, including search campaign architecture, keyword strategy, bidding, conversion tracking, quality score, and optimization.
• Proven ability to set paid search and digital performance strategy, including budget allocation, channel mix, testing plans, and performance recommendations.
• Experience managing paid media budgets with accountability for ROI, CPA, CPL, ROAS, pipeline contribution, revenue impact, or similar business metrics.
• Strong analytical judgment with the ability to diagnose performance issues across targeting, keywords, creative, landing pages, tracking, messaging, offers, funnel quality, and market fit.
• Working knowledge of SEO and how paid media, organic search, email, social, content, landing pages, retargeting, and nurture paths work together to drive acquisition and conversion.
• Experience using dashboards, campaign reports, analytics platforms, and marketing performance data to generate strategic recommendations.
• Clear communication skills with the ability to translate data into actionable guidance for leadership and cross-functional teams.
• 2+ years of experience managing or directing at least one direct report, contractor, agency, or channel specialist.

Preferred

• B2B marketing experience, especially in technical, scientific, healthcare, biotech, life science, SaaS, or complex product environments.
• Familiarity with GA4, Google Tag Manager, UTM governance, CRM tracking, pixel management, attribution, and broader marketing measurement infrastructure.
• Experience with LinkedIn Ads, YouTube, display, retargeting, third-party media partners, and paid social strategy.
• Familiarity with AEO, AI search visibility, answer engine optimization, and landing page conversion optimization.

Benefits

• Medical, Dental, Vision, and Life Insurance Coverages
• EAP Sessions
• Vacation Time plus Company Holidays
• Paid Sick Leave
• Generous 401(K) with matching
• Employee Referral Bonus
• Complimentary fruit, snacks, and beverages
• Complimentary catered lunches on Thursdays
• Complimentary EV Charging
• Cell phone stipend