Senior Manager Digital Marketing

Responsibilities

• Manage and optimize KONG paid media campaigns across Meta, TikTok, Google, YouTube, and emerging platforms, tracking performance against true business outcomes
• Develop and execute a full-funnel digital marketing strategy connecting awareness, consideration, and conversion across paid, owned, and social channels
• Oversee organic social content strategy in partnership with the Social Media Content Coordinator, ensuring social content is aligned with campaign priorities and brand voice
• Partner with the paid media agency to ensure campaign performance, reporting accuracy, and brand alignment across all digital efforts
• Stay current on digital marketing trends and emerging tools, bringing relevant insights and recommendations to the team proactively
• Oversee the KONG email marketing program including campaign development, automation flows, segmentation, and performance tracking in partnership with the Marketing Manager
• Guide the growth and optimization of SMS and direct mail efforts, ensuring messaging is timely, relevant, and brand-aligned
• Build and refine consumer lifecycle strategies that drive acquisition, retention, and loyalty across direct-to-consumer and other channels
• Support the development of KONG marketing partnership programs, identifying co-branded and affiliate opportunities that extend brand reach and drive growth
• Partner with the Social Media Content Coordinator to amplify partnership and campaign activations across social channels

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field required
• 4 to 6 years of progressive digital marketing experience, including at least 2 years in a management or team leadership role
• Demonstrated experience managing paid social and digital campaigns across Meta, TikTok, Google, and other major platforms
• Experience in consumer products, CPG, or pet industry environment strongly preferred
• Strong strategic and analytical thinking with the ability to connect digital marketing performance to real business outcomes
• Deep knowledge of paid social, SEM, email marketing, SMS, and social media management across a full-funnel digital ecosystem
• Familiarity with Klaviyo, HubSpot, Meta Business Suite, Google Analytics, and TikTok Ads Manager
• Excellent written and verbal communication skills with the ability to present strategy and performance clearly to senior leadership
• Strong people leadership skills with a track record of developing marketing talent and building high-performing teams
• Highly organized with strong project management skills and the ability to manage multiple campaigns and priorities simultaneously

Preferred

• Experience in consumer products, CPG, or pet industry environment strongly preferred

Benefits

• Health, Dental and Vision Insurance with low-cost premiums
• Access to voluntary benefits
• Employer paid short-term/long term disability and life insurance
• 401k with employer matching
• 12 Paid Holidays
• Personal Leave Accrual
• Pet Insurance, Tuition reimbursement, dog toys, and more!