Senior Manager, Digital Marketing International

Irvine, CA (Hybrid)

$157K/yr – $185K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive global digital strategy with cross-region leadership to shape consumer-centric digital experiences across markets.

  • Own and coordinate global digital strategy across regions and ensure brand consistency.
  • 8+ years leading digital strategy with cross-functional teams and growth impact.
  • Translate global frameworks into actionable local execution with strong influence.

Job Description

Responsibilities

  • Support and advance the global digital agenda in partnership with International and regional Digital leadership to shape the global digital agenda and drive digital objectives into all marketing execution
  • Lead ideation for digital experiences in collaboration with global marketing partners and regional Digital leaders; represent the voice of the digital consumer and business in broader brand discussions
  • Act as the central connector to the full Digital organization across regions, supporting briefings, frameworks, integration, and best practice sharing to enable strong local execution
  • Consolidate global view and coordinate reporting of digital performance across key priorities (e.g., BIG 5), identifying insights and opportunities to share with regions
  • Drive alignment and integration across cross-Digital planning and execution, ensuring consistency while allowing for local flexibility
  • Be a thought leader in the digital space, driving consumer-first, digitally led experiences and elevating global digital capability
  • Develop global digital frameworks, playbooks, and toolkits to support BU sell-in and market adoption of key programs
  • Ensure strong and consistent digital brand presence globally; guide how products and brand show up across digital touchpoints in alignment with pillar strategies and brand standards
  • Support adoption and execution of global digital brand standards, supporting BUs as they own end-to-end execution and ensuring alignment across digital touchpoints with brand values and strategic pillars
  • Prepare insights and recommendations to inform senior leadership decision-making, providing updates and recommendations grounded in global trends, data, and performance insights

Requirements

  • Bachelors degree in Digital Marketing or related field OR equivalent years of experience, MBA a plus.
  • 8+ years of experience years leading Digital Strategy or Activation either at a brand or with an agency or consultancy, including Digital campaign and creative development and execution, acquisition and growth marketing, customer marketing, ecommerce marketing and merchandising, etc
  • Demonstrated ability to leverage Digital to drive business growth
  • Data-obsessed, but creatively-driven marketer
  • Able to clearly articulate vision, strategy, and connect that to tactical execution
  • Able to inspire via spoken and written word
  • Able to partner and collaborate across teams, and influence peers to drive action
  • Experience leading projects or small teams

Benefits

  • Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
  • Onsite childcare through Bright Horizons
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building)
  • Onsite dry cleaning, laundry services, and carwash
  • Onsite gym with fitness classes and personal trainer sessions
  • Up to 4 weeks of vacation per year plus holidays and time off for volunteering
  • Generous parental leave for all new parents and adoption assistance program
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
  • Comprehensive medical & dental including prescription drug benefits and 100% preventive care
  • Discounts, free food, swag and… honestly, too many good benefits to name
Taco Bell logo

Taco Bell

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels.

Founded in 1962
Irvine, CA, US
76K employees (1,009 in marketing)

Traffic Signals

Monthly Visitors
9.9M
Monthly Google Ads Budget
$298.3K
Traffic Source Mix
Search
61.5%
Direct
33.1%
Referral
3.6%
Social
0.6%
Paid
1.1%

Headcount Trend

Current headcount: ~82.2K

Marketing Team

Marketing Team Size
352 (0% of company)
Median Career Experience
12 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$13.7M
Last Raise
$13.7M
Series A, 4 years ago

Funding History

  • Jun 2022
    Series A
  • Nov 2006
    Debt Financing • $13.7M

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