Responsibilities

• Omnichannel Search & Media Strategy: Lead the strategy for the firm’s "discoverability," encompassing Paid Media (SEM/Social/Advertising), traditional SEO, and the evolution into Answer/Generative Engine Optimization (AEO/GEO).
• Ad-Tech & Search Ownership: Serve as the primary business owner for the search and media tech stack, including SEO monitoring tools, ad-management platforms, and search-intent intelligence software.
• Resource Management: Manage onshore media strategists and offshore agencies/execution partners to optimize campaign spend, keyword research, and technical SEO audits.
• Channel Health & Efficiency: Responsible for the quality and "cleanliness" of the firm’s search footprint, ensuring high-fidelity metadata, structured data, and optimal return on ad spend (ROAS).
• Journey Discovery Support: Support the "top-of-funnel" client journey by ensuring the firm’s expertise is highly visible and accessible at the exact moment of client inquiry or market need.
• Performance & Attribution Data: Lead the reporting strategy for paid and organic channels, focusing on attribution modeling and the impact of search visibility on pipeline development.
• MCD Execution: Collaborate with Practice Group Marketing and Brand leads to amplify key campaigns, announcements, and thought leadership through targeted paid and organic distribution.
• Future-State Roadmap: Partner with the Tech and Data teams beyond MCD to navigate the shift toward AI-driven search (GEO), ensuring the firm’s content architecture is optimized for generative AI platforms.
• Spend & Compliance Governance: Oversee the paid media budget and ensure all advertising and search tactics comply with jurisdictional legal marketing regulations and brand safety standards.
• People Leader:

Requirements

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
• Demonstrated strategic planning and budget stewardship of paid media budget to effectively support business and campaign goals (e.g. paid search, display, social advertising)
• Hands-on experience executing and optimizing campaigns across ad networks (including tagging, tracking, and testing paid creative/copy for conversion)
• Advanced data storytelling and digital acumen across Web/analytics/project management technologies

Preferred

• Bachelor’s degree
• Supervisory experience
• Prior legal industry or professional services experience

Benefits

• We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits.
• In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year.
• We provide generous parental leave and fertility benefits.
• New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.