Responsibilities

• Drive paid channel strategy and investment, continuously identifying opportunities to outperform competitors, capture buyer attention, and maximize pipeline efficiency across paid and emerging channels.
• Own website conversion: demo flows, landing pages, and CRO experiments, plus the page depth that unlocks paid scaling.
• Drive SEO and AEO: win where buyers search and where AI assistants answer; grow LLM referrals (ChatGPT, Google, Claude) into a first-class channel.
• Build a culture of rapid experimentation. Launch tests every week across channels, audiences, creative, landing pages, offers, and messaging. Measure rigorously, kill losing ideas quickly, and aggressively scale what works.
• Maintain an exceptionally high quality bar across every external touchpoint, from paid search ads and landing pages to email, LinkedIn, and display, partnering closely with Brand and Product Marketing to continually improve messaging, creative, and conversion.
• Use AI across the workflow (research, creative iteration, page builds, reporting automation) with strong QA and brand control
• Own measurement end-to-end. Build a deep understanding of channel economics from first touch through SQO and revenue. Know exactly what's working, what isn't, and where the next dollar should be invested. Continuously optimize the marketing portfolio toward the efficient frontier, maximizing pipeline while improving capital efficiency.
• Develop a strong point of view on where healthcare leaders discover and evaluate AI, identifying emerging channels early and ensuring Assort invests where buyer attention is moving, not where it used to be.

Requirements

• 5+ years in B2B demand generation or growth marketing, owning paid, web, and digital channels tied to pipeline, ideally at a sales-led enterprise SaaS company.
• Strong commercial mindset. You think like an investor, allocating budget based on evidence, opportunity size, and expected return, not habit or opinion.
• You think in portfolios, not channels. You're constantly balancing proven investments with emerging opportunities, reallocating budget based on evidence, and building an inbound engine that becomes more efficient and resilient over time.
• Excellent marketing judgment and taste. You have a strong intuition for messaging, creative, offers, and buyer behavior, and you know how to validate that intuition through experimentation and data.
• Demonstrated ability to identify, validate, and scale high-performing acquisition channels. You know when to double down, when to pivot, and how to reallocate budget based on data rather than assumptions.
• Exceptional analytical instincts. You're obsessed with understanding why metrics moved, not just reporting them. You naturally connect channel performance to pipeline and revenue.
• Hands-on with CRO and web analytics: landing page testing, conversion funnels, GA4/HubSpot
• SEO fundamentals plus a sharp point of view on AEO and LLM discoverability
• Demonstrated AI fluency: research, analysis, and content workflows with human QA; tools like Claude