Responsibilities

• Serve as the primary content strategy and project management lead for the organizational website redesign and re-platform, with an initial focus on RedCrossBlood.org and related content.
• Lead the content workstream from discovery and strategy through planning, migration, localization, implementation, QA, launch, and post-launch optimization.
• Translate complex, cross-functional initiatives into clear strategies, workplans, milestones, dependencies, requirements, owners, and next steps.
• Establish processes that enable stakeholders across departments and lines of service to effectively participate in content planning, review, migration, and implementation.
• Manage timelines, deliverables, dependencies, risks, resources, and stakeholder reviews, escalating issues and removing roadblocks as needed.
• Partner with UX, design, technology, SEO, analytics, marketing, product, engagement, and business stakeholders to ensure content and experience decisions are integrated.
• Drive content strategy through the creation and review of content briefs, ensuring content meets brand and digital best practices, identifying components, and how we can transform today’s content into tomorrow’s experience.
• Support multilingual and Spanish-language content requirements in partnership with translation partners, ensuring translated content maintains the intended user experience, accuracy, and conversion objectives.
• Own the end-to-end content process across RedCrossBlood.org, the Blood Donor App, and other digital properties from discovery and requirements through content development, design, implementation, QA, launch, and ongoing optimization.
• Develop and execute content strategies that use digital experiences to achieve measurable business objectives, including increasing blood donation appointments, engagement, and lead generation.

Requirements

• Bachelor's degree or equivalent combination of education and experience in communications, marketing, English, digital media, business, or a related field.
• 6-10+ years of relevant experience* in digital marketing, digital experience, content strategy, web, digital product, content operations, or related disciplines.
• Demonstrated experience leading complex web or digital initiatives from strategy through implementation, launch, and optimization.
• Experience managing cross-functional digital programs involving multiple stakeholder groups and influencing outcomes without direct authority.
• Experience with content management systems; Adobe Experience Manager (AEM) strongly preferred.
• Strong understanding of digital content strategy and experience best practices, including UX, information architecture, SEO, accessibility, content structure, imagery, and conversion.
• Ability to develop digital content including copywriting, selecting imagery, and having a vision for page content and the action users should take or experience.
• Experience using web analytics and performance data to inform digital strategy and optimization; Adobe Analytics preferred.
• Exceptional project management, organizational, prioritization, problem-solving, and communication skills, with the ability to simplify complex ideas and create clear documentation.
• Demonstrated ability to work effectively in a complex, matrixed organization and build alignment across functions.

Benefits

• Medical, Dental Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO: Starting at 15 days a year; based on type of job and tenure
• Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
• 401K with up to 6% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition