Senior Manager Digital Content Search and Performance

Responsibilities

• Define and evolve the content strategy for Pega.com and related digital experiences, ensuring content supports customer needs, business objectives, and growth priorities.
• Develop scalable content frameworks that align messaging, storytelling, and customer journeys across industries, solutions, products, and campaigns.
• Establish content governance standards that improve consistency, quality, reusability, and operational efficiency.
• Partner with Product Marketing, Industry Marketing, Brand, Campaign teams, and Digital Experience leaders to align content priorities and investment decisions.
• Drive customer-centric content planning that helps visitors discover relevant information, understand Pega's value, and take meaningful next steps.
• Promote modern content operations practices that improve speed, quality, and scalability.
• Own Pega's enterprise SEO and Answer Engine Optimization (AEO) strategy.
• Define approaches that improve discoverability across search engines, AI assistants, generative AI platforms, and emerging answer-based experiences.
• Partner with Web Strategy, UX, Publishing, and Development teams to ensure discoverability requirements are incorporated into digital experiences from the start.
• Establish standards and best practices for metadata, structured content, schema, internal linking, search optimization, and AI-readable experiences.