Ecommerce Account Strategist

USA (Remote)

$70K/yr – $85K/yrMid Level5+ years expFull time

Posted 13 hrs ago

Job Summary

Own the full client strategy lifecycle for a portfolio, driving growth plans across TikTok Shop and related channels while leading cross-functional execution and client relationships.

Job Description

Responsibilities

  • 1. Client Strategy & Growth
  • - Develop holistic e-commerce growth strategies and work with various departments across paid, organic, creator and affiliate channels.
  • - Own the end-to-end strategy for your portfolio of clients, from TikTok Shop growth strategy to product selection to campaign planning
  • - Develop growth plans and align them with GMV, contribution margin, and brand goals
  • - Lead client calls and quarterly reviews; communicate results with clarity and confidence
  • - Connect marketing activity to broader business objectives including revenue, profitability, customer acquisition, retention and LTV.
  • - Analyze business and marketing performance to identify opportunities (creator programs, promotions, partnerships), challenges and areas for growth.
  • - Build strategic roadmaps, testing plans and channel recommendations.
  • 2. Account Communication & Relationship Management
  • - Serve as the main point of contact for assigned client accounts

Requirements

  • 5+ years of experience managing paid social or e-commerce accounts in an agency setting (not just in-house/brand-side)
  • Direct, hands-on experience with TikTok Shop (not just TikTok Ads or general social media management)
  • Direct, hands-on experience with Meta Ads (Facebook/Instagram) and campaign management experience
  • Demonstrated ownership of client-facing communication: leading calls, delivering reports, and managing expectations without hand-holding
  • Working knowledge of GMV, contribution margin, and ROAS, and how to translate those numbers into a client-facing narrative
  • Experience managing multiple client accounts simultaneously
  • Proven ability to manage creator or influencer relationships and evaluate content performance (Spark ads, UGC, or affiliate content)
  • Strong written communication skills, this role produces recaps, reports, and client documentation regularly
  • Comfortable working cross-functionally with creative, media buying, and operations teams rather than in a silo
  • Based in US or Canada, able to work remotely on EST hours

Preferred

  • Background in a boutique or fast-moving agency (versus large, process-heavy agencies)
  • Prior quota, KPI, or performance-review accountability in a similar role
  • Familiarity with e-commerce verticals like wellness, supplements, or beauty, matching Sail Away’s core client base
Sail Away Media logo

Sail Away Media

Most businesses struggle with social media marketing. We take the entire process off your hands.We’re a boutique social media agency that packs a punch, and we’ll get you noticed on the Internet. If you’re looking to tap into a consistent lead flow to grow your business, social media is the place to do it.And if you need a team of marketing strategists, funnel builders, video editors, copywriters, and designers to help you get there... Reach out to us today!

Founded in 2017
Saddle River, New Jersey, USA
18 employees (9 in marketing)

Salaries

Posted range

$70K/yr – $85K/yr

Taken straight from the job posting.

Ecommerce Marketing median pay in the United States

$99K/yr

Most pay falls between $75K and $131K. Based on 544 salaries.

See all Sail Away Media salaries

Marketing Team

Marketing Team Size
8 (44% of company)
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~18
Sail Away Media logo

Ecommerce Account Strategist

Sail Away Media · USA · Remote