Senior Manager Design, Brand Concepts

Boston, MA (On-site)

$140K/yr – $294K/yrSenior Level10+ years expFull time

Posted 9 days ago

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Job Summary

Own and lead the Brand Concepts team to translate cultural signals into future brand narratives across product, storytelling, and experiences, coordinating cross-functional partners and external creatives to shape concepts from insight to final reviews.

Job Description

Responsibilities

  • lead a small team which is responsible for driving the design and creative execution for Global Brand Concepts across each season
  • work closely with Product, Design, Brand Experience, Brand Creative, Marketing, and Merchandising partners to create and elevate Converse Concepts and Brand stories with the final consumer experience in mind
  • collaborate with internal and external consumer insights and future-focused strategy teams, and frequently partner with agencies and external creatives to bring these concepts to life
  • help shape a sharp point of view across product, storytelling and experiences from insights, to seasonal kick-off, to final Product and Concept Reviews
  • leading cross-functional brainstorms that help shape our consumer insights and strategic priorities into future concepts
  • Translating cultural signals and consumer/creator insights into concept narratives and future visions
  • Building and visualizing “brand worlds” across product, graphics, storytelling, and experiences
  • Managing the teams resources and scheduling across creative projects and multi-season work
  • Presenting direction and seeking alignment from cross-functional and senior leaders
  • Developing concept explorations across 2D (decks, narratives, graphic systems) and 3D (spaces, environments, objects)

Requirements

  • 10+ years of progressive, technically sophisticated design experience in experiential, environmental, industrial design, or brand creative—with demonstrated impact elevating brand excellence
  • Bachelor’s degree in architecture, industrial design, environmental design, graphic design, communications design, or related field. Will accept any suitable combination of education and experience and training.
  • Experiencing managing creative teams (both internal and external) with proven ability to lead, motivate and mentor designers, fostering creative excellence and professional growth
  • Strong understanding of the competitive fashion, streetwear, and lifestyle brand landscape, with an ability to identify and translate cultural insights into differentiated concepts, product opportunities and narratives
  • A well-curated portfolio showcasing a strong methodology across research, inspiration, development, process, and final execution
  • A self-starting creative mindset demonstrated through an effective methodology for research, active seeker of new inspiration, a hunger for problem solving, and fearless appetite to create the future
  • A strong creative lead with refined taste and point of view, able to set clear direction for the concept/design team and know when to push, refine, or edit to deliver high-quality outcomes.
  • Effectively steps in as a proxy for the Sr. Director to represent the Brand Concept team’s creative vision and priorities
  • The ability to remain curious, motivated, and optimistic while navigating ambiguity and adapting to change.
  • Ability to show concepts through 3D modeling and rendering; proficiency in SketchUp, Rhino, Cinema 4D, Blender, or similar
Converse logo

Converse

With a 115-plus-year legacy behind us, we’re looking to the future — a future in which conformity falls and originality rises. A brand of and for creators, we provoke and enable those independent enough not to follow to challenge convention through their ideas, actions, and ingenuity. We design so you can express your true self. We innovate so you can leap before you look. We create space for you and other mavericks and dreamers to break the rules, together. Because rules limit possibilities.Based in Boston. Part of NIKE, Inc., but distinctly ourselves.

Founded in 1908
Boston, Massachusetts, USA
4.6K employees (697 in marketing)

Traffic Signals

Monthly Visitors
10.8M
Monthly Google Ads Budget
$112.7K
Traffic Source Mix
Search
38.6%
Direct
51.8%
Referral
4.5%
Social
3.8%
Paid
1.2%

Headcount Trend

Current headcount: ~4.6K

Marketing Team

Marketing Team Size
456 (10% of company)
Median Career Experience
16 years
Median Tenure
7.6 years
Marketing Roles Posted (Last 30 Days)
1

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