Responsibilities

• Own the planning, and execution of the company's webinar and CLE program from concept through post-event follow-up
• Partner with business leaders and subject matter experts to identify timely, relevant webinar and CLE topics aligned to client interests and business priorities
• Collaborate with presenters to shape, refine, and organize presentation materials for clarity, quality, and audience engagement
• Manage all event logistics including timelines, registrations, speaker coordination, rehearsal scheduling, attendee communications, polling/Q&A setup, and day-of production oversight
• Lead post-event marketing activities including on-demand promotion, nurture workflows, reporting, and content repurposing
• Monitor webinar and CLE program performance, with a strong focus on MQL generation, pipeline contribution, engagement metrics, and continuous optimization
• Ensure continuing education accreditation requirements and documentation processes are executed accurately and on time
• Serve as strategic marketing partner to key customer-facing initiatives, including the Client Advisory Board, executive roundtables, client programs, targeted account-based campaigns, direct mail/gifting initiatives, and other relationship-building efforts designed to strengthen customer engagement and support business growth
• Support customer-facing marketing initiatives designed to strengthen client engagement, retention, and relationship growth
• Partner cross-functionally with business development, sales, digital marketing, and subject matter experts to align customer programs with broader business objectives
• Collaborate with digital and operations teams to ensure webinar, CLE, and customer marketing campaigns are effectively integrated into marketing automation and CRM systems
• Maintain high standards for quality assurance, accuracy, and brand consistency across all program materials and communications