Responsibilities

• Build a scalable advocacy program and storytelling engine that turns satisfied customers into champions and brings their stories to life as a key marketing channel. Work with cross functional partners to ideate and build the program from the ground up, and identify opportunities to weave customer proof points into our external narrative.
• Own Airwallex’s presence, performance, and rankings across G2, Trustpilot, Gartner Peer Insights, and Capterra in the Americas. Design thoughtful review-generation campaigns and translate insights into company-level proposals.
• Manage the Customer Advisory Board for strategic customers to translate their feedback into actionable recommendations, including member selection, executive sponsorship, communications, agendas, session planning, and internal and external follow-up.
• Launch and own the Americas customer newsletter, including audience segmentation, editorial planning, content development, distribution, and engagement reporting.
• Define and report on metrics including review performance, advocacy-influenced pipeline, reference usage, retention, expansion, customer story engagement, and use insights to power strategic recommendations.

Requirements

• 4 to 6 years of experience in B2B SaaS or fintech customer marketing, Product Marketing, partner marketing, customer advocacy, lifecycle marketing, or a related field.
• Demonstrated experience building or scaling customer advocacy, customer reference, review, or customer marketing programs.
• Proven track record of running scaled G2 or other peer-review acquisition programs that improved review volume, ratings, visibility, domain scores, or category positioning.
• Experience creating or managing customer-facing assets such as case studies, testimonials, customer videos, newsletters, webinars, or executive events.
• Exceptional written and verbal communication skills, including the ability to interview customers and turn complex experiences into clear, compelling stories.
• Ability to connect customer marketing initiatives to commercial outcomes such as pipeline velocity, win rates, sales-cycle acceleration, retention, or expansion.
• Strong project management skills, with the ability to coordinate customers, vendors, approvals, and cross-functional stakeholders.
• High agency, sound judgment, and comfort working in a fast-moving, ambiguous, 0-to-1 environment.
• Ability to work from Airwallex’s San Francisco office in accordance with the team’s working model.

Preferred

• Experience in fintech, cross-border payments, expense management, financial infrastructure, or B2B SaaS.
• Experience launching or managing a C-level Customer Advisory Board, executive council, CFO community, or similar senior customer forum.
• A portfolio of compelling customer case studies, video testimonials, customer-led content, or other written and visual storytelling work.
• Experience building customer reference libraries, advocacy communities, or searchable customer evidence repositories.
• Familiarity with Salesforce, HubSpot, Gainsight, G2 Admin, marketing automation platforms, and reporting or analytics tools.