Responsibilities

• TikTok Shop & Social Commerce Marketplace Growth
• Develop and execute the strategy to grow TikTok Shop revenue, profitability, and new-customer acquisition while building a roadmap for broader social-commerce marketplace expansion.
• Own performance across social-commerce marketplaces against annual, quarterly, and monthly GMV, contribution margin, and efficiency targets.
• Manage assortment, merchandising, promotional strategy, product launches, platform campaigns, and other commercial growth levers across TikTok Shop and future social-commerce marketplaces.
• Evaluate, launch, and scale new social-commerce opportunities, including Meta Shops, YouTube Shopping, and other emerging platforms that align with Skullcandy's consumer and commercial strategy.
• Partner with Planning team to align inventory availability with creator activity, promotional plans, and demand forecasts.
• Monitor platform performance, account health, policy compliance, fulfillment metrics, and emerging capabilities across each marketplace.
• Identify and test opportunities across shoppable video, live shopping, paid amplification, platform events, and new social-commerce formats.
• Creator, Influencer & Affiliate Growth
• Maintain a segmented creator strategy spanning high-potential affiliates, established influencers, emerging creators, and brand advocates.

Requirements

• 6+ years of experience in social commerce, creator commerce, influencer marketing, affiliate marketing, ecommerce, or a related growth discipline.
• Demonstrated experience owning and growing TikTok Shop or another meaningful social-commerce business.
• Proven ability to grow revenue through creator, affiliate, and influencer programs.
• Strong understanding of TikTok Shop Seller Center, creator affiliates, commission structures, product seeding, shoppable content, and social-commerce mechanics.
• Experience developing creator strategies that balance scaled recruitment with high-value relationship management.
• Strong commercial acumen and comfort owning revenue, margin, budgets, forecasts, and performance targets.
• Analytical fluency and the ability to translate channel and creator data into clear priorities and actions.
• Experience building operational processes across creator outreach, gifting, content tracking, usage rights, contracting, and performance reporting.
• Strong negotiation, communication, project-management, and relationship-management skills.
• Ability to move fluidly between strategy and hands-on execution in a fast-changing channel.

Preferred

• Experience within consumer electronics, lifestyle, fashion, beauty, sports, or another creator-led consumer category preferred.
• Experience with live-shopping strategy, creator-management platforms, affiliate platforms, or social-commerce technology is a plus.