Senior Manager, Creator Commerce (TikTok Shop & Trybe)

Responsibilities

• Tiktok Shop: Oversee the TikTok Shop P&L, balancing commission spend, product seeding, agency fees, and LIVE production costs against GMV and targets.
• Tiktok Shop: Own agency management for TikTok Shop, holding external partners accountable to GMV, creator activation, and content-output goals.
• Tiktok Shop: Own the TikTok Shop storefront and merchandising strategy - pricing, promotions, product mix, and catalog/inventory sync to maximize conversion and discovery.
• Tiktok Shop: Lead the affiliate and creator strategy for TikTok Shop, from recruitment and onboarding through activation and ongoing relationship management.
• Tiktok Shop: Drive creator outreach and prospecting, building a pipeline of high-performing creators and affiliates across tiers.
• Tiktok Shop: Design and run creator incentives and challenges (tiered bonuses, campaign contests) that drive content volume and quality.
• Tiktok Shop: Own creator GMV performance, tracking creator-level conversion and sales metrics and reallocating investment toward top performers.
• Tiktok Shop: Oversee product seeding strategy, matching sample allocation to creator tier and campaign priority to maximize content and sales lift.
• Tiktok Shop: Own LIVE commerce - livestream strategy, scheduling, host/creator selection, and post-stream performance analysis.
• Tiktok Shop: Bring deep TikTok Shop platform fluency (Seller/Affiliate Center, Shop ads, discovery mechanics) to unlock new growth levers.

Requirements

• Proven track record running and scaling a TikTok Shop - owning P&L, GMV, and affiliate growth.
• Deep, hands-on knowledge of running a creator/affiliate program on TikTok Shop: commission structures, seeding, and LIVE commerce.
• Experience owning a P&L and trading off commission, seeding, agency, and production spend against margin and growth targets.
• Track record building and running creator or affiliate communities at scale, including tiered/VIP and retainer programs.
• Strong agency management experience - evaluating, negotiating with, and holding external partners accountable to performance.
• Comfortable reading paid media and content performance data to coach creators and make content approval calls.
• Excellent negotiator, equally effective with creators, agencies, and internal stakeholders.
• Highly analytical; fluent in GMV, TAC/CAC, and conversion metrics, with judgment to prioritize the highest-leverage levers.
• A GM mindset - comfortable owning outcomes end-to-end and moving fast in a fast-changing platform environment.
• Excellent written and verbal communication skills; comfortable presenting program performance to leadership.

Benefits

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag.