Responsibilities

• Conversion Strategy: Lead the development and execution of audience conversion strategies that drive new newsletter subscriptions and other key acquisition goals. Build Audience Conversion roadmaps for assigned brands, contribute to vertical and brand planning, launch new acquisition programs and levers, execute A/B tests, and share performance results, insights, and learnings on an ongoing basis.
• Performance Analysis: Monitor, analyze, and report on the performance of conversion initiatives to ensure goals are met. Translate data into actionable insights, identify opportunities for optimization and growth, and communicate recommendations clearly to stakeholders.
• Operations and Project Management: Build and manage campaigns within marketing technology platforms. Oversee QA, timelines, stakeholder feedback, and approval processes with strong attention to detail to ensure high-quality execution.
• Best Practices: Stay closely connected to industry news, emerging trends, and audience growth innovations. Conduct internal and external program audits and deliver insights, recommendations, and best practices that strengthen conversion performance.
• Collaboration and Partnership: Build strong, trusted relationships with brand leaders and cross-functional stakeholders. Proactively anticipate partner needs, offer strategic recommendations, and deliver high-quality work across multiple internal teams, including General Managers, Editorial, Design, Data, Product, Growth, and Audience Retention and Lifecycle counterparts.

Requirements

• Education: Bachelors and/or equivalent experience.
• Experience:
• 4-6 years experience in acquisition or growth marketing
• Strong analytical skills with experience in performance analysis and data-driven decision making
• Proven track record of driving subscriber and/or email acquisition
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders
• Strong project management skills
• Ability to build marketing campaigns within marketing technology tools
• Knowledge of onsite targeting/segmentation and campaign optimization
• Successful track record of managing multiple projects and stakeholders simultaneously

Benefits

• In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc. Accommodation information provided here is part of benefits description present in the description.