Responsibilities

• Develop and execute seasonal content strategies aligned with brand merchandising themes and marketing campaigns, in partnership with the Creative Director
• Lead organic social strategy across platforms, overseeing content calendars, publishing cadence, and channel growth
• Manage and mentor the Associate Social Media Manager
• Define editorial priorities and identify new content opportunities to enhance the customer shopping journey
• Own buying guides, product groupings, and seasonal editorial features
• Identify opportunities to amplify content across digital and social channels
• Leverage existing creative assets while identifying opportunities for new content development
• Collaborate cross-functionally with Site Merchandising, Creative, PR, and Williams Sonoma Kitchen teams to drive integration and alignment
• Optimize onsite content destinations to improve discoverability, engagement, and conversion
• Write and edit headlines and top-of-funnel marketing copy

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• 6+ years of experience in content strategy, editorial, or digital marketing
• Experience managing social media channels and direct reports
• Demonstrated editorial or feature writing experience
• Deep knowledge of interiors, decorating, and design trends
• Strong project management skills with the ability to prioritize in a fast-paced environment
• Effective interpersonal skills and ability to influence cross-functional stakeholders
• Excellent written and verbal communication skills
• Onsite in the San Francisco (Van Ness) office Monday–Thursday

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
• Continued Learning
• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development