Senior Manager, Content Strategy and Knowledge Management

Alexandria, VA (Hybrid)

$75K/yr – $120K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

Job Summary

Own the content strategy and governance framework, lead audits and roadmaps, and mentor teams to deliver accessible, high-quality content that meets user needs and client goals.

  • Set governance, taxonomy, and metadata standards across repositories.
  • Coordinate multi-workstream delivery and drive continuous improvement in content operations.

Job Description

Responsibilities

  • Lead content strategy for client-facing and internal technical, operational, policy, programmatic, web, learning-adjacent, and knowledge products.
  • Establish and maintain governance frameworks, including content models, taxonomy, metadata, naming conventions, version control, templates, style guidance, review cycles, publishing standards, and quality gates.
  • Conduct content audits, gap assessments, audience analysis, stakeholder interviews, and usability reviews to identify risks, duplication, findability issues, and improvement priorities.
  • Develop content roadmaps, inventories, editorial calendars, decision logs, workflow maps, governance documentation, and reusable content libraries.
  • Translate complex subject matter into clear, accurate, accessible, plain-language content that supports user needs, client goals, and measurable outcomes.
  • Design, organize, and improve knowledge repositories, knowledge bases, intranets, shared drives, content management systems, and comparable platforms such as SharePoint, Confluence, and ServiceNow.
  • Create and maintain sources of truth for procedures, guidance, job aids, playbooks, SOPs, templates, training support materials, editorial resources, and reusable assets.
  • Improve information architecture, searchability, navigation, tagging, lifecycle management, ownership, and findability across repositories and delivery platforms.
  • Oversee content intake, prioritization, workflow design, assignment coordination, review and approval routing, publication readiness, and archiving practices.
  • Track content health, workstream status, review risks, resource needs, publishing progress, usage trends, and continuous improvement opportunities.

Requirements

  • 8–10 years of progressive experience in content strategy, knowledge management, content operations, technical writing, content design, communications, digital content, UX, or a related field.
  • Bachelor’s degree in communications, English, journalism, marketing, information science, UX, public health, or a related field; equivalent experience may be considered based on internal policy.
  • Active U.S. Public Trust determination or ability to obtain one.
  • Demonstrated ability to translate complex technical, operational, policy, scientific, health, or programmatic information into clear, accessible, plain-language content.
  • Experience developing content governance, editorial standards, templates, metadata, taxonomy, information architecture, lifecycle rules, and reusable content libraries.
  • Experience managing or improving knowledge repositories, knowledge bases, CMSs, intranets, shared drives, or similar platforms such as SharePoint, Confluence, ServiceNow, or WordPress.
  • Strong project coordination skills, including managing multiple workstreams, stakeholders, deadlines, review cycles, risks, and priorities while maintaining quality.
  • Experience developing reports, dashboards, trackers, metrics, or status updates that communicate progress, risks, resource needs, content health, or improvement opportunities.
  • Working knowledge of accessibility, plain-language, usability, and quality assurance practices for digital, document-based, and training-adjacent content.
  • Ability to evaluate and responsibly apply AI-enabled tools to improve content development, workflow design, quality assurance, and knowledge organization.

Preferred

  • Experience supporting the Department of Veterans Affairs, Department of Health and Human Services, Department of Defense, or other federal health care, public health, training, or human services organizations.
  • Experience leading content strategy or knowledge management within a federal consulting, professional services, health communications, learning and development, technical assistance, or digital transformation environment.
  • Experience with content lifecycle operations for service desks, knowledge bases, web portals, intranets, communities of practice, training support products, technical documentation, or user support ecosystems.
  • Familiarity with Section 508, plain-language, human-centered design, user research, service design, agile delivery, change management, or content design methods.
  • Relevant certification or training in knowledge management, content strategy, UX content design, accessibility, AI, agile delivery, project management, or change management.

Benefits

  • Full-time employees are eligible for comprehensive health and wellness benefits, 401(k) employer contributions and matching, and other benefits.
Reingold, Inc. logo

Reingold, Inc.

Reingold is a full-service strategic communications and marketing firm, helping clients tell stories that get results. Combining the expertise of a mega-marketing firm and the heart of a mom-and-pop shop, we launch innovative campaigns that achieve measurable impact for mission-driven organizations. Since opening our doors in 1985, we’ve been committed to doing great work for clients that strive to make the world a better place. We make their missions our own. Pairing our dedication to supporting causes that matter with a research-driven approach, we drive impact through strategic communications, creative services, digital marketing, and digital experience solutions.

Founded in 1985
Alexandria, Virginia, USA
277 employees (125 in marketing)

Salaries

Posted range

$75K/yr – $120K/yr

Taken straight from the job posting.

See all Reingold, Inc. salaries

Marketing Team

Marketing Team Size
88 (32% of company)
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
20.6%
Direct
33.6%
Referral
4.1%
Social
11.5%
Paid
0.8%

Headcount Trend

Current headcount: ~277
Reingold, Inc. logo

Senior Manager, Content Strategy and Knowledge Management

Reingold, Inc. · Alexandria, VA · Hybrid