Own the multi-channel consumer content program and brand podcast as the strategic owner, aligning with brand goals and driving cross-functional impact.

• Develop and execute a comprehensive content strategy and podcast ownership across written, video, and audio formats.
• Maintain a centralized master content calendar to align with product launches and campaigns.
• Drive multi-format production and scale video content while producing original pieces.
• Design modular content frameworks to repurpose assets across channels.
• Write and produce high quality content hands-on while guiding a small content team.
• Lead, mentor, and coordinate internal writers and external contractors in an agile setup.
• Collaborate with AI engineering to build efficiency frameworks for localization, formatting variations, and distribution copies.
• Partner with Product, CX, and Lifecycle Marketing to support integrated campaigns for awareness and conversion.
• Work with SEO/AEO to maximize organic visibility and long tail traffic.
• Define and evolve the consumer brand voice and style guide for consistency across platforms.