Senior Manager, Content Marketing

USA (Remote)

$74K/yr – $95K/yrSenior Level6+ years expFull time

Posted 2 days ago

Job Summary

Owns end-to-end content strategy and execution across multiple client engagements, translating business goals into clear priorities and roadmaps while coordinating with cross-functional teams to optimize performance.

  • Owns content strategy across client portfolios
  • Partners with SEO, Paid Media, Social, and Analytics to drive integrated programs

Job Description

Responsibilities

  • - Independently owning content strategy and execution across a portfolio of clients, including complex accounts and multi-workstream engagements
  • - Serving as a trusted client partner by translating business goals, audience needs, and performance data into clear content priorities and recommendations
  • - Developing strategic content roadmaps that connect organic search, AI-powered discovery, brand authority, audience engagement, and broader marketing objectives
  • - Identifying and prioritizing content opportunities through keyword and audience research, competitive and content performance analysis, and evolving search behaviors
  • - Leading client conversations and presentations, clearly communicating strategic recommendations, results and next steps
  • - Developing editorial calendars, content briefs, optimization plans, and integrated campaigns while maintaining strategic alignment and editorial quality
  • - Partnering with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams to develop connected content programs and amplification strategies
  • - Evaluating content performance, identifying actionable insights, and recommending adjustments based on KPIs and business impact
  • - Leveraging AI tools and modern workflows to improve the efficiency and quality of content research, planning, development, and analysis

Requirements

  • 6+ years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role
  • Experience independently developing and managing content strategies that drive measurable performance across organic search, engagement, or broader business objectives
  • Demonstrated experience applying SEO best practices and AI-powered search insights to content strategy, development, optimization, and performance measurement
  • Experience translating audience research, keyword data, competitive insights, and content performance into prioritized strategic recommendations
  • Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and integrated digital marketing assets
  • Proven ability to manage multiple clients, complex workstreams, and competing priorities in a fast-paced environment
  • Strong client-facing communication and presentation skills, including the ability to clearly explain strategic recommendations, results, and tradeoffs
  • Experience collaborating with cross-functional teams across disciplines such as SEO, Paid Media, Social, Digital PR, Creative, and Analytics
  • Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude
  • Preference: Experience working with enterprise-level, B2B or B2C client accounts.

Preferred

  • Preference: Experience working with enterprise-level, B2B or B2C client accounts.

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!
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Wpromote

Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands. We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner. Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. To stay ahead of the rapid evolution of commerce and consumer behavior, we put data-driven testing and experimentation at the heart of our organization and delivery model so our clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem

Founded in 2001
El Segundo, CA, US
694 employees (281 in marketing)

Salaries

Posted range

$74K/yr – $95K/yr

Taken straight from the job posting.

See all Wpromote salaries

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Senior Manager, Content Marketing

Wpromote · USA · Remote