Senior Manager, Content Amplification (Remote)

Responsibilities

• Own the paid amplification layer that supports organic content and creator output. This role takes what's produced by the content and creator teams and makes sure it reaches scale through smart amplification. The mandate is awareness and share of voice.
• Amplification Strategy & Execution
• - Run boosting across owned, creator, and aggregate accounts, prioritizing spend against content that's already showing organic traction
• - Build and operate the programmatic amplification engine that fires off real-time performance thresholds, in lockstep with the Programming/Real-Time Response function
• - Set and manage the paid boosting budget as part of the Senior Director's annual portfolio, forecasting spend against content calendar and moment-driven opportunities
• - Prioritize CPM-based media buys over CPA/CPC structures. This role is bought for reach efficiency and brand exposure, not click or install performance, and should be evaluated on cost per thousand impressions against benchmark, not cost per acquisition
• - Split amplification spend and reporting across the two brand mandates, Fanatics Sports & Casino and Fanatics App, so awareness lift can be attributed to each rather than blended into a single top-line number
• Measurement
• - Report against reach, non-follower reach, engagement, and share of voice, the same scoreboard the Senior Director owns, not payback or CPA
• - Build a clean read on amplification's contribution to unaided awareness, separate from any conversion-tied media

Requirements

• 4+ years in paid social or programmatic media buying, with direct experience in reach/awareness-oriented (CPM) buying rather than performance/direct response
• Experience building or operating a programmatic, rules-based amplification engine triggered by performance thresholds
• Fluency in reach, non-follower reach, engagement, and share of voice as primary success metrics, and comfort being evaluated on CPM efficiency rather than CPA/CPC
• Experience managing a paid media budget and forecasting spend against a content calendar
• Judgment to flag and route any CPA, CPC, or revenue-share-structured deal to Performance Media rather than absorbing it into this budget

Preferred

• Experience in sports, betting, gaming, or a comparable fast-moving consumer category is a plus