Founding Content Strategist

Responsibilities

• You own all of Siena's content: if it goes out under the Siena name and the market reads it, you wrote it or you signed off on it.
• You set the strategy for founder-led LinkedIn and the company's own social accounts, write the posts, and own what they do.
• You ship every product launch with its words ready, announcement, blog, social sequence and founder posts, working with the Creative Director so the words and the visuals land as one thing.
• You write the scripts for every product video and marketing video, from the launch film to a 30-second product clip, and the Creative Director brings them to screen.
• You study trends and top performing posts, in our category and outside it, and turn that into a point of view the team can act on, not a swipe file.
• You know which content moved something, why, and where to double down, and you kill what doesn't work without being asked.
• You use AI in every part of the work, research, drafting, analysis, distribution, and move faster than a content team would. Your taste is the final filter.

Requirements

• Published writing you can show across blog posts, launch announcements, social, and video scripts.
• You have shipped content as the only writer at a company or brand, with no team or copywriters behind you.
• You have worked in eCommerce or marketed to consumer brands and understand how their teams operate.
• You were writing professionally before the current AI tools, and you can tell the difference between a sentence that sounds right and one that's true.
• You can point to writing that changed what someone did, e.g. the line that got a head of CX to book the demo, the founder post that got forwarded inside a company, the launch that landed.
• You use AI in every part of your work and none of it reads like AI.
• You measure your own work and change course on the evidence, not on taste alone.
• You have run founder-led or executive content before and can show what it did.

Preferred

• CX experience in eCommerce, on the brand side or the vendor side.
• You have marketed AI, automation, or customer experience products.

Benefits

• Great salary plus equity or stock grants.
• Learning budget.