Responsibilities

• Own and scale Boston Scientific’s global employee advocacy program, transforming it into a scalable growth engine for corporate reputation, brand visibility, talent attraction and commercial engagement.
• Develop frameworks, campaigns and toolkits to drive employee participation.
• Partner with content strategists to translate enterprise narratives and campaigns into employee- and executive-led content programs.
• Lead initiatives to source and scale employee-generated content (EGC) across the company and create repeatable content pipelines across PESO channels.
• Counsel senior leaders and their communications partners on social media strategies to amplify thought leadership and drive engagement; act as a trusted advisor and, where appropriate, a direct thought partner to executives.
• Partner cross-functionally with HR, talent acquisition, marketing, legal and corporate communications teams to align and integrate advocacy and EGC efforts with enterprise campaigns and priorities.
• Define and track success metrics across executive and employee social programs, translating insights into strategic recommendations and continuous optimization.
• Develop a comprehensive training program to educate employee advocates on company policies and social media best practices.
• Leverage AI tools to improve content development, program scalability and workflow efficiency, in alignment with enterprise governance.
• Identify trends and opportunities for continuous testing and learning.
• Prioritize efforts based on enterprise reputation goals and business impact, focusing on scalable programs over one-off execution.

Requirements

• A minimum of 10 years of experience in social media, communications or digital marketing with a successful track record of managing employee advocacy programs and/or executive social media strategies.
• Bachelor’s degree in marketing, communications or related field.
• Executive presence with ability to coach and support VP+ leaders directly.
• Experience using data and insights to inform strategy and optimize performance.
• Excellent written communication skills with editorial judgement and storytelling instincts; experience guiding or shaping content for others.
• Strong business acumen with the ability to prioritize initiatives aligned to enterprise goals
• Demonstrated ability to influence without authority and navigate large, matrix organizations
• Exceptional interpersonal skills and ability to build trust across all levels of the organization
• Demonstrated ability to think critically and solve problems creatively.
• Strong understanding of audience behavior, digital platforms and evolving content optimization practices (SEO, GEO, AEO), with the ability to adapt content strategies for human and AI-mediated discovery.

Preferred

• Background in MedTech, healthcare or other highly regulated industry.
• Experience using enterprise tools for social media management, social listening and employee advocacy.