Responsibilities - Develop consumer marketing strategies, positioning, messaging, and integrated campaigns that drive awareness, patient acquisition, product adoption, and consumer engagement. - Lead the consumer launch plans for new products, features, and innovations in partnership with Product, Clinical, Commercial, and HCP Marketing. - Translate customer insights, market trends, and business priorities into marketing initiatives that strengthen the Beta Bionics brand and support commercial objectives. - Lead the strategy and optimization of the Beta Bionics website, digital content, videos, and consumer experience to improve awareness, education, and conversion. - Own paid media strategy and execution across programmatic, paid search, SEO/AEO, video, paid social, and emerging digital channels while managing agency partners. - Develop email marketing and digital customer engagement programs and partner with the Social Media & Influencer Marketing Manager to deliver integrated campaigns across paid, owned, earned, and social channels. - Develop and execute customer email marketing strategies that support acquisition, onboarding, retention, and advocacy. - Build customer journeys that deliver the right message at the right time across digital channels. - Partner with Customer Care and Clinical teams to improve customer engagement throughout the lifecycle. - Lead the development of patient-facing educational materials, including brochures, videos, digital content, and other resources that support awareness, confidence, and successful product adoption. Requirements - Bachelor's degree in Marketing, Business, Communications, or related field. - 7+ years of experience in consumer marketing, digital marketing, brand marketing, product marketing, or integrated marketing. - Demonstrated success developing positioning, messaging, and integrated marketing campaigns, preferably in competitive industries. - Experience launching new products and bringing innovations to market. - Experience managing agencies and partnering with internal creative teams. - Strong analytical skills with experience developing KPIs and measuring marketing effectiveness. - Comfortable leveraging AI-powered tools to improve marketing productivity, content development, and campaign optimization. - Ability to travel up to 25% of the time. - Flexibility to work evenings or weekends if necessary to complete urgent priorities or attend conferences and events. Nice-to-have - Experience in diabetes technology, healthcare, medical devices, pharmaceuticals, life sciences, or digital health. - Demonstrated team leadership of cross-functional teams and/or previous people leadership. - Knowledge of HIPAA, FDA promotional guidelines, privacy regulations, and healthcare marketing compliance. Benefits - $140,000-210,000 USD - Competitive base, bonus, plus equity - Medical, dental, and vision insurance - Employer-paid life, disability, and EAP coverage - 401(k) Plan with company match - Employee Stock Purchase Plan - Open PTO Policy, 10 Paid holidays