Digital Media Strategist - Atlanta Radio

Atlanta, GA (Unknown)

Salary Not AvailableSenior Level

Posted 1 day ago

Job Summary

Own the end-to-end digital solutions sales cycle with radio sellers, turning advertiser goals into integrated media strategies, compelling proposals, and ongoing optimization guidance.

Job Description

Responsibilities

  • Partners with Radio Sellers in client discovery conversations to understand advertiser goals, business challenges, audience needs, and growth opportunities.
  • Builds thoughtful, insight-led recommendations that bring together radio, digital audio, streaming, display, video, paid search, SEO/CRO, paid social, lead generation, sponsorships, and other digital solutions.
  • Creates and presents clear, client-ready proposals that connect strategy, audience targeting, campaign objectives, KPIs, and expected business outcomes.
  • Works with sales leadership to identify high-potential digital revenue opportunities, priority accounts, renewal needs, upsell opportunities, and new business prospects.
  • Helps ensure digital campaigns are set up for success by documenting objectives, targeting, products, budgets, timelines, and fulfillment details clearly and accurately.
  • Collaborates with CMG Local Solutions campaign operations and analytics teams to monitor performance, assess pacing, recommend optimizations, and identify opportunities to grow client investment.
  • Serves as a trusted digital resource for Sellers, clients, and market leaders on digital media trends, product capabilities, measurement, and best practices.
  • Supports and coaches Radio Sales teams so they can confidently position digital solutions and deliver strong recommendations in the marketplace.

Requirements

  • A consultative, results-oriented approach with the ability to build strong relationships with sales teams, clients, and internal partners.
  • Ability to translate client business needs into strategic digital media recommendations and compelling sales presentations.
  • Strong understanding of the digital advertising landscape, including audience targeting, programmatic buying, digital audio/streaming, OTT/CTV, paid search, paid social, attribution, campaign measurement, and emerging trends.
  • Comfort analyzing campaign performance, identifying optimization opportunities, and communicating results in a clear, client-friendly way.
  • Strong organization and follow-through, with the ability to manage multiple client priorities, deadlines, proposals, and campaign details in a fast-paced sales environment.
  • Experience using Microsoft Office, CRM tools, digital proposal platforms, analytics dashboards, and campaign reporting tools.
  • Valid U.S. driver’s license, reliable transportation, and ability to travel locally for client meetings, with occasional overnight travel as needed.

Preferred

  • Experience in radio, audio, digital media sales, advertising, marketing, or media strategy is strongly preferred.
  • Experience supporting Sellers through needs analysis, proposal development, client presentations, campaign optimization, and renewal or upsell strategy.
  • Bachelor’s degree in marketing, advertising, communications, business, or a related field preferred.
Cox Media Group logo

Cox Media Group

Driven by the energy and passion of our people, Cox Media Group (CMG) is creating innovative ways to deliver news and information, tell compelling stories and hold the powerful accountable. In short, we exist to inform, entertain and elevate our audiences and communities. When combined with our integrated market strategy and cross-platform advertising solutions, this positions us well to build the future of media. As an award-winning team of broadcasters, journalists, digital media experts, publishers and account executives, we reach more than 50-million Americans weekly in more than 20 markets. And, with a full suite of local, regional and national advertising solutions, we offer unmatched reach for businesses, and unrivaled opportunity for our employees. So, connect with us today, and let’s build the future of media.Cox Media Group is an Equal Opportunity Employer.

Founded in 2009
Atlanta, Georgia, USA
1.4K employees (651 in marketing)

Traffic Signals

Monthly Visitors
46.9K
Traffic Source Mix
Search
23.2%
Direct
62.1%
Referral
12.1%
Social
2.3%
Paid
0.2%

Headcount Trend

Current headcount: ~1.4K

Recent News

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Digital Media Strategist - Atlanta Radio

Cox Media Group · Atlanta, GA · Unknown