Responsibilities

• Assist in the creation, setup, and management of digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and other paid advertising channels.
• Support keyword research, SEO strategies, and content creation efforts to improve search engine rankings and website visibility using SEO tools and content management systems.
• Contribute to website management tasks including updates on WordPress sites, HTML adjustments, and website analytics reporting with Google Analytics and other web analytics tools.
• Help develop engaging social media advertising campaigns and manage social media accounts to increase audience engagement through targeted content and social media management tools.
• Collaborate on email marketing initiatives, including content development, automation workflows, and performance tracking using marketing automation platforms.
• Assist in analyzing campaign performance data through web analytics reporting and marketing analytics tools to identify opportunities for conversion optimization and performance improvements.
• Support the team in graphic design tasks using Adobe Creative Suite (Photoshop, Illustrator) for ad creatives, banners, and visual content that align with brand standards.

Requirements

• Proficiency with SEO tools, Google Analytics, Google Tag Manager, and web analytics reporting techniques.
• Strong understanding of digital marketing channels including SEM (Search Engine Marketing), paid search marketing, social media marketing, and paid advertising campaign management.
• Technical proficiency in website management using WordPress, HTML, CSS, JavaScript basics, and content management systems.
• Experience with Adobe Photoshop and Adobe Creative Suite for graphic design and content creation.
• Knowledge of Google Ads (formerly Google AdWords), Facebook Advertising platforms, and campaign setup for paid advertising campaigns.
• Familiarity with marketing automation tools for email marketing campaigns and lead nurturing processes.
• Excellent communication skills with the ability to create compelling content tailored for different audiences across multiple platforms.
• Ability to analyze data from various sources to optimize campaigns effectively while demonstrating a strong interest in digital performance marketing trends.

Benefits

• 401(k)
• Parental leave