Senior Manager, Client Marketing at Wag Hotels | West Sacramento, CA | $150K/yr – $175K/yr

Senior Manager, Client Marketing

West Sacramento, CA (On-site)

$150K/yr – $175K/yrSenior Level6+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end lifecycle marketing for Wag Hotels across email and SMS, shaping onboarding, retention, win-back, and loyalty communications to drive long-term customer value.

Lifecycle and automation ownership: multi-channel messaging from first visit to loyalty, with segmentation and channel timing.
Loyalty and partnerships: design rewards, evaluate platforms, and scale the Wag Partners program.
Cross-functional alignment: coordinate with Design, Reservation Ops and Client Care to ensure a unified customer journey and measurable revenue impact.

Job Description

Own all client-facing lifecycle communications end to end across email and SMS: booking confirmations, pre-stay, post-stay, nurture, win-back, and milestone sequences.
Build and manage behavioral trigger automations that move pet parents from first visit to long-term loyalty.
Design onboarding flows for new clients and re-engagement flows for lapsed ones.
Define segmentation logic and ensure the right message reaches the right client at the right moment, on the right channel.
Partner with the Design Director for creative execution; own strategy, copy, and performance.
Assess the current limited program and develop a fresh approach.
Define program structure, earn/redeem mechanics, tier-migration economics, and communication cadence.
Evaluate platforms and tools in collaboration with marketing leadership and tech stakeholders.
Build the operational workflow to make the program scalable and effortless for both clients and hotel teams.
Collaborate with the Reservation Operations Manager, who owns reservation channel conversion, pipeline recovery, cancellation reduction, and yield execution.

Wag Hotels

Wag Hotels is the ultimate boarding and daycare resort for dogs and cats — a one stop shop for boarding, daycare, grooming, training, and all your other pet spoiling needs. Wag Hotels was founded in 2005 by a couple of pet parents in Sacramento, CA, who couldn't find a place they felt comfortable leaving their pets during business trips. What started as a personal quest for pampering their own pooches has grown into the #1 getaway destination for dogs and cats.We pride ourselves on providing the highest level of service in the pet care industry. With 15 convenient locations in California, Texas, Illinois, and Colorado, Wag Hotels is the home-away-from-home for spoiled dogs and cats across the US.Learn more at www.waghotels.com!Season of Giving 2025 - Learn more & donate at https://www.waghotels.com/wag-gives-back-pilots-to-the-rescue/

Founded in 2005

West Sacramento, California, USA

274 employees (5 in marketing)

www.waghotels.com